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Abandonment Rate For a scenario or multi-step process, the percentage of initiated scenarios that were not completed during the visit. Scenarios can be defined many ways – e.g., the entire shopping process, a finite checkout process at an e-commerce site, a registration process at a lead generation site, or a search process at an information site. Conversion
Scenario Analysis
Acknowledgement Page A page that is displayed after a visitor completes an action or transaction: for example, a Thank-you or Receipt Page. An Acknowledgement Page is often important in Scenario Analysis, where it is an indicator of a completed scenario. Scenario Analysis
Acquisition The process of attracting a visitor to your web site.  
Activity A general term referring to nearly any site measurable, including visits, hits, visitors, and viewing time.  
Ad A link, usually commercial in nature, consisting of a graphic or text that takes a visitor to a web site when clicked on. Short for “advertisement.”  
Ad Campaign A specific effort to attract visitors to your site through ads. It may be one individual ad or a coordinated set of ads treated as one entity for reporting purposes. On the web, ad campaigns usually consist of e-mails, graphics on other sites or on a wireless interactive appliance, and traditional media such as direct mail, print, broadcast, outdoor advertising, etc. In WebTrends, ad campaigns are set up by the reporting administrator with a unique URL/landing page, a starting date, an ending date, and a cost. Same as Campaign and Marketing Campaign.  
Ad Click A click on an ad resulting in a jump to the site being advertised.  
Ad View A display of an ad on a page that is viewed during a visit. There may be more than one ad view on a page.  
Address An Internet term loosely referring to the location of a web site or web page on the Internet or the Web. Or, more specifically, an identifier for a specific computer that is connected to the Internet. IP Address
Ads Served Same as Ads Viewed.  
Affiliate An affiliate is a Web site that partners with an online merchant. The affiliate places links on its site to promote the merchant's products. In exchange, the affiliate receives a commission for all valid transactions it has referred. This differs from Campaign Partners who receive payment up front, or by contractual agreement.  
Agent Refers to the browser and browser version that a visitor uses to access a web site. The “Agent” or “User Agent” is recorded in a field of most web site log files, or, alternatively, through client-side data collection tags. The Agent may also contain references to non-browser software such as spiders. The text in the Agent field sometimes does not resemble the commercial names of browsers but instead refers to the underlying engine used by the browser: Mozilla, for example. Browser
Aggregate Combining data of two or more dimensions in a report. For example, adding up all Departments to get Total Division data. While such combinations are normally sums, any type of formula might be used. Dimension
All Visits The total number of visits during the period covered by the report.  
Arrival Page Another name for Entry Page. Entry Page
Authenticated User A visitor who used a username-password login process to get access to all or part of a web site. The username (but not the password) is captured in a specific field in web site log files or through client-side data collection tags. Since it is possible for many different unique visitors to have the same IP address, authenticated username is perhaps the most accurate way to count unique visitors. You may find more authenticated user names than total visitors because several persons may be using the same IP address; this is particularly common on corporate intranets where a large number of visitors are sharing a smaller pool of IP addresses. Authentication
Authentication A technique that limits access to Internet or intranet resources by requiring entry of a user name and password. Authenticated User
Auto-configuration Refers to the ability of more recent versions of WebTrends to collect data and configure the appropriate reports automatically through special query parameters, called WebTrends Well-known Parameters. The standardized names of the parameters are set up and populated by the site content developers, and are recognized by WebTrends in order to collect the data and assemble the appropriate reports without intervention on behalf of the WebTrends administrator. For example, information identifying a campaign can be put into a well-known parameter so data will automatically be captured and displayed in the appropriate campaign reports, without the administrator having to map page URLs to specific campaigns.  
Average A statistical term referring to the sum of a measure divided by the number of items measured. For example, for a series of 11 visits consisting of 3, 7, 7, 7, 8, 10, 15, 22, 25, 25, and 35 page views each, the average number of page views is 14.9 (total 164 divided by 11), the median is 10 (the 6th in the series of 11) and the mode is 7. In statistics, average is also called the mean. Median
Mode
 
Average Frequency The average of the frequencies of all the visitors during the reporting period, where each visitor’s frequency is the number of times they have visited the site since WebTrends visitor tracking began. Frequency
Average Latency The average of the latencies of all the visitors during the reporting period, where each visitor’s latency is the average elapsed time, in days, between all their visits since WebTrends visitor tracking began. Latency
Average Lifetime Value The average of the lifetime values of all the visitors during the reporting period, where each visitor’s lifetime value is the total monetary value of a visitor’s past orders since WebTrends visitor tracking began. Lifetime Value
Average Most Recent Purchase Amount The average of the most recent purchase amounts for all the visitors during the reporting period. Most Recent Purchase Amount
Average Recency The average of the recency values of all the visitors during the reporting period, where each visitor’s recency is the averaged elapsed time, in days, since the last visit. Recency
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Bandwidth The amount of data transferred in a specified unit of time, expressed in kilobytes (K or Kb).  
Banner, Banner Ad An online advertisement, usually a graphic, which can be anywhere on a web page but typically refers to a horizontally elongated graphic of significant size located at the top or bottom of a web page. Ad
Ad Campaign
Ad Click
Ad View
Bookmark In a browser, a shortcut to a web site page that is created by the visitor to allow a quick one-click return to the page in the future. Bookmarks are called “Favorites” in some browsers. Visitors arriving at a site by clicking on a bookmark will appear as a “No Referrer” entry in Referrers reports. Favicon.ico
Browser A program - such as Microsoft Internet Explorer and Netscape - used to locate and view web pages as well as to follow hyperlinks. The Browser is identified in the “Agent” or “User Agent” field of a web site log or through standard client-side data collection tags. Agent
Browsing Using a browser to move from location to location within a web site, or between web sites, by clicking on links. Navigation
Jump
Click
Browsing Hour The time of the day visitors come to your site. The time tracked for this data is the local time of the visitor.  
Buyer A visitor who reached a page configured as an "Order Complete" page.  
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Campaign A specific advertising effort to attract visitors to your site. A campaign may be one individual ad or a coordinated set of ads treated as one entity for reporting purposes. For online channels, campaigns usually consist of e-mails, graphics on another site or on a wireless interactive appliance, and traditional media such as direct mail, print, broadcast, outdoor advertising, etc. In WebTrends, campaigns are set up by the reporting administrator with a unique URL/landing page, a starting date, an ending date, and a cost. Same as Ad Campaign and Marketing Campaign.  
Campaign Creative A "creative" describes the characteristics of a marketing activity, such as color, size and messaging; for example, a “Buy Now” graphic. These creative elements are used to encourage clickthrough to the web site. Campaign Creative is a level within the drilldown categorization scheme set up by the WebTrends administrator, which allows for reporting on groups of campaigns in a way that is meaningful to the report users.  
Campaign Creative Type A specific creative type within an offer, such as banner ad, email, pop-up, or a 10X10 hot-linked graphic. People react differently to each creative type. For instance, the profile of a person responding to an email from a European travel site may be very different from that of a person responding to banner ad for the same site found on a search engine. Campaign Creative Type is a level within the drilldown categorization scheme set up by the WebTrends administrator, which allows for reporting on groups of campaigns in a way that is meaningful to the report users.  
Campaign Demand Channel The term "Demand Channel" describes the various venues that could be used to drive traffic to a web site. These venues may include catalogs, email, radio, banner ads, pop over/under ads, direct mail, and other various means of promotion. Also referred to as Marketing Channel. Demand Channel is a level within the drilldown categorization scheme set up by the WebTrends administrator, which allows for reporting on groups of campaigns in a way that is meaningful to the report users.  
Campaign Drilldown In certain WebTrends reports, a drill-down feature allows the user to navigate from a highly summarized level of data to successively more detailed levels of data, organized along a concept hierarchy. With Campaign Drilldown, users can examine visits, page views, revenue, average order size, and more, by Campaign Partner, Demand Channel, Marketing Program, Marketing Activity, Campaign Name, Campaign Creative, Campaign Offer, and other campaign attributes. Campaign
Campaign Creative
Campaign Creative Type
Campaign Demand Channel
Campaign ID
Campaign Marketing Activity
Campaign Marketing Program
Campaign Offer
Campaign Partner
Campaign Placement
Campaign Type
Campaign ID A unique campaign identifier used to calculate campaign success, cost, etc., which may involve several different marketing activities, or a single effort. Campaign ID is a level within the drilldown categorization scheme set up by the WebTrends administrator, which allows for reporting on groups of campaigns in a way that is meaningful to the report users. Campaign
Campaign Marketing Activity A marketing activity is a marketing program (e-mail, direct mail, etc.) that has a specific attribute, such as time, creative, offer, audience target. An example of a marketing activity is "November 2nd prospect e-mail", where "November 2nd" and "prospect" are the defining attributes of the activity. Campaign Marketing Activity is a level within the drilldown categorization scheme set by the WebTrends administrator, which allows for reporting on groups of campaigns in a way that is meaningful to the report users.  
Campaign Marketing Program An overall program such as e-mail, direct mail, print advertising, etc. Marketing programs can be made up of many specific marketing activities. Campaign Marketing Program is a level within the drilldown categorization scheme set by the WebTrends administrator, which allows for reporting on groups of campaigns in a way that is meaningful to the report users.  
Campaign Offer This is the leading incentive for visitors to respond to a marketing activity. An example of an offer is: "Buy today and receive 50% off our list price." Campaign Offer is a level within the drilldown categorization scheme set by the WebTrends administrator, which allows for reporting on groups of campaigns in a way that is meaningful to the report users.  
Campaign Partner The term Partner refers to a company or individual that is in agreement (usually by contract) to aid in the promotion of products or services. (This is different than an agreement with an affiliate.) Campaign Partner is a level within the drilldown categorization scheme set by the WebTrends administrator, which allows for reporting on groups of campaigns in a way that is meaningful to the report users.  
Campaign Placement An attribute of the creative, this is the specific location of the creative type. Placement of links, graphics, and text greatly affect visitor behavior. Campaign Placement is a level within the drilldown categorization scheme set by the WebTrends administrator, which allows for reporting on groups of campaigns in a way that is meaningful to the report users.  
Campaign Type This is a user-defined category, which might include online banner ads, e-marketing newsletters, and direct mail campaigns.Campaign Type is a level within the drilldown categorization scheme set up by the WebTrends administrator, which allows for reporting on groups of campaigns in a way that is meaningful to the report users.  
 
Campaign Types include media types (e-mail, banner, etc.), campaign venues, or campaign messages or themes, which can include Cross-sell, Up-sell, Acquisition, etc.
Cart Add When a visitor adds an item such as a document or product to the shopping cart, that action can be monitored using a SmartSource Tag. The resultant action is recorded by WebTrends as a Cart Add and can be viewed in various reports. Also used as one of the steps in the pre-defined Purchase Conversion Scenario and can help analysts understand Abandonment Rates. Scenario
Abandonment Rate
Cart Remove When a visitor deliberately removes an item such as a document or product from the shopping cart, that action can be monitored using a SmartSource Tag. The resultant action is recorded by WebTrends as a Cart Remove and can be viewed in various reports. Scenario
Abandonment Rate
Checkout Page The page or series of pages viewed when a visitor goes through the process of buying something online. Scenario
Child Profile WebTrends can use Child Profiles to report on a web site that shares a log file with other unrelated sites due to a constraint or choice by a hosting provider. Child profiles can be helpful if an ISP or web hosting service hosts multiple customer sites on their web servers. To a web site visitor, a customer's site can appear as a distinct, stand-alone domain, but often the web activity data for each customer site is recorded and lumped together in the service provider's main web server log file. Profile
 
If service providers want to offer their customers a set of basic web activity reports with data specific to each customer's site, they need a means of breaking out data by customer. Because service providers also want to reduce management and maintenance of this data splitting process, they want their software to auto-discover and split out these data subsets while parsing the log file. Parent-Child profiles provide this auto-discovery functionality, and also create profiles, called Child profiles, for these data subsets.
Click The act of activating a hyperlink, usually by physically pressing down (clicking) on a mouse button when the cursor is over a link on a page. In Web advertising, a click is an instance of a user activating an advertising link to go to an advertiser's web site or page. Navigation
Browsing
Jump
Click-through Rate The number of clicks on an ad as a percentage of the total views of the ad during the reporting period.  
Client A computer (or software on a computer) that accesses resources provided by another computer, called a server.  
Client Errors An error occurring due to an invalid request by the visitor's browser. Client errors are in the 400 range (see Status Code for a list). Status Code
Server Errors
Client-side Data Collection An alternative to traditional web server log file analysis that involves collecting data directly from the visitor's browser (the client) rather than from server log files, improving data accuracy. Special script in a page's source code is used to transmit page-level data, not "hit-level" data, to a data collection server, dramatically reducing data volume and decreasing processing time. Client-side data collection obtains more accurate information than log files do—by accurately tracking visitor activity normally hidden by browser's local cache and proxy and caching servers like those used with an AOL account—as well as by collecting extra, customized data not included in normal web server log files. Accuracy is also improved since spiders do not trigger client-side tags; with log files, spiders can appear to be "real" visitors unless their activity is filtered out. However, client-side methods provide no information on server technical performance or bandwidth use. WebTrends' proprietary client-side data collection technology is called SmartSource. Custom Dimension
Custom Measure
SmartSource
SmartSource Data Collector
SmartSource Parameters
SmartSource Tags
Color Palettes Shows the color setting active on visitors' computers.  
Combined Log File Format A basic ("common") log file with two additional fields, the Referrer and User Agent fields. Also referred to as Extended Log File Format. Usually used in reference to older server logging software.  
Comparative Date Range, Comparative Custom Date Range A side-by-side display of the same report for two different date ranges, showing the statistics for each date range and the difference between them, expressed as a percent increase or decrease from the first to the second number. Percent Change
Content Group An administrator-defined group of one or more web pages that is treated as one entity in certain reports such as Top Content Groups and Content Paths. Content Groups are created by a WebTrends administrator to group pages according to similarities that are meaningful in the context of your web site. Content Sub-group
Content Interests Content Groups viewed by different visitor segments. Content Group
Visitor History
 
Content Path A consecutive sequence of two or more Content Groups viewed during a visit. Content Group
Forward Content Path
Content Sub-group Sub-groups of similar content within a content group. For instance, the content group Sports Shoes might be broken down into content sub-groups Running Shoes, Soccer Shoes, etc. Content Group
Conversion, Conversion Rate The percent of a group (of visits or visitors) that took a specific action of interest. The term Conversion can apply to any type of action a web site wants its visitors to perform, and any type of goal or mission a visitor wants to complete on the site. Conversion can encompass the entire visit population, such as the percent of all visits that involved a completed registration. Conversion can also refer to a very small and precise action, such as the percent of people at step 3 of a scenario who continued to step 4; or it can apply to a subpopulation, such as the percent of knowledgebase searches that result in issue resolution.  
Cookie When a user's browser requests a page from a web site server, the server often returns a cookie, a small text file sent to a browser by a web site to be stored locally. Session
  Browser
In its simplest form, this text file usually contains a long unique string of characters that helps the web site recognize that visitor when he/she makes subsequent page requests. One purpose of a cookie is to let the server keep track of important information through the course of a visit, such as the items added to a shopping cart by a visitor. Without a cookie, many online transactions would not be possible because the web site would not be able to associate information entered on the shipping address page with information entered on the payment page, as one example. Cookie Support
  Cookieless
The browser user controls whether a browser accepts cookies or not. If the browser is set to accept cookies, WebTrends uses the cookie character string to divide the mass of page views into individual visits. If a cookie is the persistent type that is stored on the client's hard disk, WebTrends also uses the cookie to define a visitor as either new or returning. WebTrends can also use the cookie to associate previous visits with a particular visitor in order to report on past purchases, lifetime value, or past responses to campaigns.  
Cookie Support Identifies if visitors have set their browsers to accept or reject cookies. Some very old browsers cannot accept cookies at all. A browser that does not accept cookies will be recorded as Unknown in some WebTrends reports, particularly those dependent on visit, unique visitor, returning visitor, Visitor History, or purchaser information. SmartSource
Session
Visit
Sessionize
Cookieless Used to describe visitors whose browsers do not accept cookies. Browsers control the ability to accept cookies. Some old browsers do not accept cookies. Cookieless visitors cannot be identified as new or returning, and the page views in their visits may not be correctly identified as belonging to the correct visit. Sessionize
Custom Date Range A reporting period that is different from the pre-set day, week, month, quarter, and year choices, encompassing any number of contiguous days.  
Custom Dimension A report dimension created in the Custom Reports section of the WebTrends AdminConsole. Custom dimensions can be a variation of a dimension already in use or can be completely new, based on query parameters including special parameters collected by SmartSource tags. A dimension usually does not have a numerical value; for example Pages and Content Groups are dimensions, which are statistically described using measures, such as visits, views, view time, etc. In WebTrends reports, the dimension is the first column or the first two columns if both a Primary and Secondary dimension are used. Dimensions are also presented in drill-down format in some WebTrends reports. Custom Measure
Custom Filter
Custom Report
Custom Filter A hit or visit filter created in the Custom Reports section of the WebTrends AdminConsole. Custom filters can be a variation of a filter already in use or can be completely new, based on a variety of hit or visit characteristics. Visit-related custom filters are especially powerful, allowing the inclusion or exclusion of entire visits depending on whether a specific page was viewed at any point in the visit. Filter
Custom Dimension
Custom Measure
Custom Report
 
Custom Measure A report measure created in the Custom Reports section of the WebTrends AdminConsole. Custom measures can be a variation of a measure already in use (for example, the Maximum instead of the Average of an existing measure). They can also be completely new, based on query parameters or cookie parameters including new ones collected by SmartSource tags. Measures are quantitative in nature and appear in reports as columns to the right of the Dimension column(s), statistically describing the elements of the Dimension. Custom Dimension
Custom Filter
Custom Report
SmartSource Parameter
Custom Report A report created with combinations of dimensions, measures, and filters not found in the pre-defined reports provided by WebTrends. The dimensions, measures, and filters can be pre-existing ones or new ones, created from query parameters, cookie parameters, data collected by SmartSource tags, or external data sets. Custom Reports are created by the WebTrends administrator in the Custom Report section of the AdminConsole and can be placed anywhere in a report template. Custom Dimension
Custom Measure
Custom Filter
 
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Dashboard A customizable WebTrends report consisting of summary information—usually graphs—from individual WebTrends reports in a profile, all grouped on one page. Dashboards provide a quick overview of key information for individuals, departments and specific roles.  
Data Collection Server (DCS) Now known as SmartSource Data Collector, this specialized web server application acts as the recipient and organizer of data transmitted from web pages by WebTrends SmartSource Tags. The SmartSource Data Collector also validates and generates cookies and delivers a .gif file as part of the data collection process. SmartSource
SmartSource Data Collector
Data Source Splitter (DSS) A WebTrends feature allowing several profiles to use the same set of log files more efficiently rather than having to create separate profiles in the standard WebTrends manner. An organization with several virtual domains all served by the same set of web servers, and all logging to the same set of log files would be a candidate for using DSS. Another would be a hosting provider with several different domains logging to the same log files on the same servers. DSS allows an administrator to create profiles for each of the virtual domains, which splits the log files into smaller logs based on the domain names, so that domain-specific profiles can be run on the smaller logs. Parent-Child Profiles
Profile
Date Range The dates covered by the data displayed in a report. WebTrends users can select a report period of any day, week, month, quarter, year, or a custom date range, and can switch between date ranges as desired. Custom Date Range
Reporting Period
 
Day of the Week The specific day of the week being tracked. For example, if a report covers a two-week time period and contains Day of the Week as a dimension, the value for "Monday" will be a combined total of the values for both Mondays.  
Days Before Order The elapsed time in days between a visitor's first visit and first order. Sales Cycle
Note: A zero value for Days Before Order means the time between first visit and first purchase is less than 24 hours.
Days Since First Purchase The elapsed time in days between a visitor's first purchase and his/her visit during the reporting period being displayed. The WebTrends Visitor History table captures historical events, such as first purchase, for display in a variety of reports. However, if visitors have not visited the site during the reporting period, neither they nor their first purchase will be included. Sales Cycle
Recency
Frequency
Latency
Visitor History
Days Since First Visit The elapsed time in days between a visitor's first visit to the site and his/her visit during the selected reporting period. If a visitor has not visited the site during the reporting time period, he/she is not included. Sales Cycle
Recency
Frequency
Latency
Days Since Most Recent Purchase The elapsed time in days between a visitor's last purchase and his/her visit during the reporting period being displayed. If a visitor has not visited the site during the reporting time period, he/she is not included. Recency
Frequency
Latency
Sales Cycle
Designated Marketing Area (DMA) A defined geographical area used by A. C. Nielsen market researchers to identify TV stations that best reach the population of an area and attract the most viewers. A DMA consists of all ZIP Codes whose largest viewing share is given to a station of that same market area. Non-overlapping DMAs cover the entire continental United States, Hawaii and parts of Alaska.  
Destination Group A specified content group for which the sequence of content groups leading to it (as in Reverse Content Paths) are of particular interest. A destination group is an administrator-specified content group used in Destination Content Paths reports as the group to which all the analyzed paths lead. Starting Group
Destination Page A destination page is an administrator-specified page used in Destination Paths reports as the page to which all the analyzed paths lead. Starting Page
Dimension An element or category being reported on in a WebTrends report. A dimension usually does not have a numerical value; for example Pages and Content Groups. They are statistically described using Measures—which do have a numeric value—such as visits, views, view time, etc. In WebTrends reports, the dimension is the first column or the first two columns if both a Primary and Secondary dimension are used. Dimensions are also presented in drill-down format in some WebTrends reports. Primary Dimension
Secondary Dimension
Directory A web site is made of files that are usually grouped in buckets of similar files, such as all product pages, or all Human Resources pages. In a complex website, buckets can contain smaller buckets, such as Human Resources procedures pages and Human Resources job listings, and the levels of buckets can go quite deep. The buckets, which may or may not have names that clearly indicate their contents, are called Directories. The smaller buckets within a bucket are called SubDirectories. This categorization is often reflected in the "address" of a web page, which includes not only the name of the page (joblistings.html), but also the series of buckets it belongs in separated by slashes (/international-company-info/USA-company-info/USA-human-resources/). WebTrends uses the Directories concept two ways. First, it is possible to use a Directory to filter (exclude or include) page views by specifying directories to include or exclude. Second, a Directories report tallies the activity in individual directories.  
DNS Lookup The process of converting a numeric IP address into a text domain name. For example, DNS Lookup will convert the IP address 255.255.255.255 to the domain name YourDomain.com. DNS Lookup can be turned on and off by the WebTrends administrator. "DNS" refers to Domain Name Server. DNS Lookup is also called IP Resolution and Domain Name Lookup. IP Address
Domain Name
Resolve
Documents A legacy term referring to pages that were defined as "documents" by the system administrator. Traditionally, a page is a document if the content is static, such as an HTML page.  
Domain Name The text name corresponding to the IP address of a computer on the Internet. For example, netiq.com is a domain name. A domain can be associated with many IP addresses but an IP address can have only one domain. IP address
DNS Lookup
Subdomain
Domain Type A broad categorization of domain names identified by the suffix, such as .edu (for domains related to educational institutions), .com (for domains related to commercial web sites), .org (for domains related to non-profit organizations), .gov (for domains related to governments), and many others. The domain type does not necessarily reflect the true nature of the web site, as domain suffixes are only loosely regulated, if at all. IP address
Domain Name
Drill Down, Drill-down, Drilldown In certain WebTrends reports, the drill-down feature allows the user to navigate from a highly summarized level of data to more detailed levels of data, organized along a concept hierarchy. Visit Depth
 
On a web site, "drilling down" is the act of going further down a branch of the site in search of more detailed information. Often, drilling down results in seeing a series of different navigation bars, each appropriate to its own level.
Duration A number that represents an interval of elapsed time. In WebTrends, it can apply to the duration of a visit, of a page view, or of a reporting period.  
Dynamic Page A page that is created by the web server from a template, or a general page structure, which is filled in with content pulled from a database. Servers "build" dynamic pages from particular components according to requests they receive from browsers. Query Parameter
  Query String
The URLs of dynamic pages typically consist of the template name, followed by a question mark, followed by the content for the displayed page as a series of text strings separated by ampersands in the format "parameter=parametervalue". For example, a page showing a blue Empire couch might be "/product.asp?item=couch&type=Empire&color=blue." The parameters can be of great interest in web analytics, when shown as tabulated summaries of views of couches, Empire items, and blue items, or combinations of these.  
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ECM A legacy WebTrends feature now called Data Source Splitter. Data Source Splitter
Engaged Visitor A visitor who has been to a site relatively recently, and perhaps has also made a purchase or other action relatively recently. Loyal Visitor
Entry The first page, file or content group in a visit. Entry File
Entry Page
Entry File The first file requested in a visit. A visit has one and only one entry file. Files may be of any type, including a page file. Entry Page
Entry Page The first page requested in a visit. A visit has one and only one entry page. Note that a visit will have no pages if it doesn't include a page file. Page
Entry File
Single-page Visit
Entry-exit Page
Entry-Exit Page A page view that is both the entry and the exit page; the only page in a Single-Page Visit. Entry Page
Exit Page
Exit Page The last page viewed in a visit. Entry Page
Single-page Visit
Entry-exit Page
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Favicon.ico A type of graphic file that appears as a customized small image next to a listing in a bookmark (favorites) list, or next to the site's URL in the address bar. This file is requested by a browser in two situations: When recent versions of Internet Explorer create a bookmark to a site, or when recent versions of certain non-Internet Explorer browsers request a first page from your site. Because many sites do not have a customized favicon, hits to the favicon.ico file frequently appear as 404's (file not found) in WebTrends 404 Errors reports. Favorites
Bookmark
Favorites Browser shortcuts to a web site page that the browser's user creates so they can return to that page easily. Favorites are called "Bookmarks" in some browsers. If a person arrives at your site by clicking on a Favorite, it appears as a "No Referrer" entry in Referrers reports. Recent versions of Internet Explorer request a file called a "favicon.ico" from a site when a bookmark is created (not when the bookmark is clicked on), so the number of created bookmarks to your site can be estimated by counting requests for favicon.ico coming from Internet Explorer browsers, and extrapolating to all browsers. This can also be used to determine the pages responsible for the bookmarks. (Note that other browsers request favicon.ico for other reasons and should not be used for these estimates.) Bookmark
Favicon.ico
No Referrer
File A collection of information stored under a unique name, often in the form "name.extension" where the extension identifies the type of file and, usually implies what kind of program can open or view it. On the Web, common types of files are: page files (.htm, .asp, .jsp, .cfm, etc.), image files (.gif, .jpg, .png, etc.), applet files (.js, among others), non-page document files (.doc, .txt, .pdf, etc.), and style files (.css, among others). While a page file is technically different from a page (see Page), a page will always includes a page file.  
File Type Corresponds to a file's extension. For example, a file named graphic.gif is identified as type "gif." Page
Filter A setting in WebTrends that instructs the program to exclude or include (to the exclusion of all else) certain visits or hits from the analysis. In WebTrends, filters can be used individually or in groups, and individual filters can be combinations of different subparts.  
First-time Buyer See New Buyer.  
First-time Visitor See New Visitor.  
Forms Forms are scripted pages that pass variables back to the server. These pages are used to submit information entered by visitors in the form's fields.  
Forward Content Path A content path that starts at a designated content group, called the starting group in WebTrends reports. Forward indicates "looking forward" from a certain content group to examine where visitors go from there. Reverse Content Path
Forward Path A path that starts at a designated page, called the starting page in WebTrends reports. Forward indicates "looking forward" from a certain page to examine where visitors go from there. Reverse Path
Frequency The number of times a visitor has visited a site since tracking with persistent cookies and Visitor History began. Average Frequency is the average of the frequencies of all the visitors during the reporting period. Frequency is a retention metric and is part of RFM (recency, frequency, monetary) analysis. If visitors did not visit the site during the report time period, their frequency is not included. Recency
Latency
Monetary Value
Lifetime Value
RFM
FTP File Transfer Protocol. A standard method of sending files from one computer to another over the Internet.  
Funnel A profile of increasing attrition that happens as site visitors go through a scenario, or a series of defined steps such as a purchase, an information hunt, or a registration on a web site. Because the number of people participating in each step is usually smaller than the step before, a graph of the declining participation, when mirrored, resembles a funnel. Conversion
Registration Conversion Funnel
Purchase Conversion Funnel
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Geography Drilldown In certain WebTrends reports, a drill-down feature allows the user to navigate from a highly summarized level of data to successively more detailed levels of data, organized along a concept hierarchy. With geography drilldown users can examine activity by areas of visitor origination; for example, viewing visits, page views, revenue, average order size, etc., or by Region, Country, State/Province, City, etc. GeoTrends Database
GeoTrends Database The optional GeoTrends Database resolves IP addresses of visitors into more meaningful data such as the region, country, state/province, city, area code, designated marketing area, metropolitan statistical area, and time zone data corresponding to the location of the owner of a specific domain name. In the specific case of AOL IPs, location is resolved to geographic regions served by AOL as opposed to the location of AOL in the state of Virginia. GeoTrends Database replaces the older WebTrends' Company Database. IP Address
DNS Lookup
Resolve
GIF A graphics file format and file extension (*.gif) commonly used on web pages, referring to Graphics Interchange Format. File
GMT, GMT Offset This setting adjusts the time zone, based on Greenwich Mean Time, to more accurately capture when your web activity occurred. By default, the WebTrends software uses either the time zone of the server you are running the WebTrends analysis on or the time zone specified on the General tab in Options. Selecting this override option helps create more accurate reports if the time zone where your log files are created differs from where they are analyzed. This helps to create more accurate reports. Local Time
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Hit A request for a file by a browser. Since "file" refers to images, styles, and many other elements besides .html pages, a single web site page view can involve dozens of hits. Because the number of hits is so heavily influenced by the complexity of a page, hits are a far less helpful measure of site traffic than visits or visitors. The hits statistic is somewhat useful in assessing the load experienced by a web server.  
 
WebTrends SmartSource Tags do not capture hit-level data.
Homepage The main or introductory page of a web site, usually designed with the expectation that it is the first page a visitor sees. It is also the default page that is sent in response to a request containing only the domain name. Entry Page
Homepage URL The URL for the homepage of the site analyzed in the report. The homepage URL is specified during WebTrends setup in order to help WebTrends consolidate hits to several versions of the homepage, for example, flash- and non-flash-versions or framed and frameless versions.  
HTML The abbreviation for Hypertext Markup Language,which is used to format text files so that web browsers can display text with appropriate hyperlinks, font sizes, and other text formatting.  
HTTP The abbreviation for Hypertext Transfer Protocol, a standard method of transferring data between a web server and a web browser. It is the text string that appears at the beginning of web addresses, and it informs a browser that the request is for a web page as opposed to an FTP site or another type of browser destination.  
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Idle-Time Limit A WebTrends setting that defines the amount of inactive time that must pass before WebTrends marks a visit as ended. This limit is necessary because visitors' browsers have no way of signaling that your visitor has gone to another site, closed the browser, or turned off the computer. A side effect of using an idle-time limit is that visitors who are idle for longer than the idle time will be recorded as a new visit if they resume activity on your site. The default idle-time limit in WebTrends is 30 minutes. Visit
Impression A display of an ad on a page viewed during a visit.  
Inactivity The absence of clicking by the visitor. Idle-Time Limit
Inbound Link A link on another site that points at your site. Referrer
Initial Campaign The first marketing campaign on record for the visitor since tracking with persistent cookies and Visitor History began. If visitors did not visit the site during the report time period, their initial campaign is not included. Campaign
Initial Referrer The first referrer on record for a given visitor since tracking with persistent cookies and Visitor History began. A referrer is a web domain, site, or page that contains a link to one of your site pages, that visitors have used to reach your site. If visitors did not visit the site during the report time period, their initial referrer is not included.  
Initial Search Engine For a given visitor, the search engine that originally brought the visitor to a web site since tracking with persistent cookies and Visitor History began. If visitors did not visit the site during the report time period, their initial search engine is not included. Referrer
RFM
 
Initial Search Engine Phrase For a given visitor, the keyword phrase the visitor used on a search engine that originally brought the visitor to a web site since tracking with persistent cookies and Visitor History began. If visitors did not visit the site during the report time period, their initial search engine phrase is not included. Referrer
RFM
 
Instrumented Web Page A web page that contains a WebTrends SmartSource Tag. The SmartSource Tag does two things. First, it transmits traffic data (similar to that in a standard IIS or Solaris, etc. log) to the WebTrends SmartSource Data Collector for processing into reports. Second, if set up to do so, it also collects and transmits a wide variety of optional extra data to the same Data Collector.  
IP Address A numeric phrase used to identify a computer connected to the Internet. IP addresses consist of four one-to-three-digit numbers separated by periods, for example, 212.6.125.76. WebTrends allows filtering activity coming from a specific IP address or range of addresses. Address
Item Category A characteristic of an item displayed or sold on a web site that helps divide items into sets that have some meaning in the context of the site. A grouping of products that is similar in a way that has some meaning in the context of the site.  
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Java Support Identifies if visitors have Java Support enabled or disabled in their browser.  
JavaScript Support Identifies if visitors have JavaScript Support enabled or disabled in their browser.  
JavaScript Tag A script (JavaScript or sometimes VBScript) that can be added to the code of a web page to capture information about a visit to that web page (for example, IP of visitor, time of day, name of page, parameters, etc.) and send it to a data collection server such as WebTrends' SmartSource Data Collector.  
JPEG An abbreviation for Joint Photographic Expert Group, referring to a compressed graphics format common on the Internet. Also known as JPG.  
Jump Navigation or moving from one page to another using a link. Browsing
Navigation
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Kbytes Transferred A measure of the amount of data going from a web server to browsers.  
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Landing Page A page on a website—which may or may not be the home page—where the visitor arrives. For example, in an email campaign, you would use a landing page as the page to which the email directs the prospect via a link. Entry Page
Language Uses the Language Preference setting in a user's browser to identify the visitors' preferred language.  
Latency The average number of days between visits for a given visitor since tracking with persistent cookies and Visitor History began; for example, those who visit on average every 7 days. For a given visitor, a lapse of 12 days between the first and second visit, and a lapse of 24 days between the second and third visit, equals a latency of 18 days. 9Note: A zero latency means the average time between visits is less than 24 hours. If visitors did not visit the site during the report time period, their latency is not included.) Recency
Frequency
Monetary Value
Lifetime Value
RFM
Lifetime Value The total monetary value of a visitor's past orders since tracking with persistent cookies and Visitor History began. Average Lifetime Value is the average of all the Lifetime Values of the visitors who visit the site during a reporting period. If visitors did not visit the site during the report time period, their Lifetime Value is not included. Recency
Frequency
Latency
Monetary Value
RFM
LTV
Link On a web page, text or an image that has been coded to take a browser from one page to another, or from one site to another. Redirect Page
Local Time The time of the geographic time zone in which the visitor, server, or other entity is located. GMT Offset
Log File A file on aweb server that contains records of activity related to requests for site content from browsers, spiders, and other outside entities.  
Log File Rollover Time Many servers create a new log file for each day's site activity. The time of day at which one day's log is closed and another is started is called the Rollover Time. Typically, logs roll over at midnight Greenwich Mean Time, which means many North American servers roll their logs sometime in the evening, local time. The server names the log with a data code that reflects the date of the log's end point, not its start. For example, a New York server is often 5 hours earlier than GMT (depending on Daylight Savings Time) so it is likely to roll its logs at 7 p.m. every day. The log it closes at 7 p.m. on Tuesday will be named with Tuesday's date, and between 7 p.m. and midnight activity will be logged in a file named with Wednesday's date. The important thing to know is that although each day's log contains exactly 24 hours of activity, a few hours of that activity belong to the previous day (midnight to midnight local time) and the last few hours of that day are put into log files with "tomorrow's" date in the filename. To analyze any single midnight-to-midnight local time period, a total of two daily logs are needed unless the server is in the GMT time zone. GMT
Log File URL The full address, including network ID, drive and directories, of the web server log files that are to be analyzed in a profile.  
Loyal Visitor A visitor who visits a site relatively frequently. Engaged Visitor
LTV Same as Lifetime Value. Lifetime Value
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Marketing Campaign A specific effort to attract visitors to your site. It may be one individual ad or a coordinated set of ads treated as one entity for reporting purposes. In the web world, marketing campaigns usually consist of e-mails, graphics on another site or on a wireless interactive appliance, and traditional media such as direct mail, print, broadcast, outdoor advertising, etc. In WebTrends, campaigns are set up by the reporting administrator with a unique URL/landing page, a starting date, an ending date, and a cost. Same as Campaign and Ad Campaign.  
Mean A statistical term referring to sum of a measure divided by the number of items measured. Also called the average. For example, for a series of 11 visits consisting of 3, 7, 7, 7, 8, 10, 15, 22, 25, 25, and 35 page views each, the mean number of page views is 14.9 (total 164 divided by 11), the median is 10 (the 6th in the series of 11) and the mode is 7. Median
Mode
 
Measures Quantities being reported on in a WebTrends report. Measures are quantitative in nature and appear in WebTrends reports as columns to the right of the Dimension column(s), statistically describing them. In Custom Reports, the WebTrends administrator can define and use a wide variety of Measures.  
Median A statistic used as an alternative to Average. In a collection of numbers that have been ordered by size, the Median is the middle value. It is smaller than exactly half of the numbers and larger than the other half of the numbers. The Median is less distorted by extreme numbers than is the Average. For example, for a series of 11 visits consisting of 3, 7, 7, 7, 8, 10, 15, 22, 25, 25, and 35 page views each, the median is 10 in this series (the 6th in the series of 11). The average is 14.9 and the mode is 7. For an even numbered series, such as 12 visits, the median is the average of the middle two numbers. Average
Mode
 
Metropolitan Statistical Area (MSA) A geographic entity designated by the federal Office of Management and Budget for use by federal statistical agencies. A metropolitan statistical area (MSA) is a metropolitan area (MA) that is not closely associated with another MA. An MSA consists of one or more counties, except in New England, where MSAs are defined in terms of county subdivisions (primarily cities and towns).  
Mode A statistic used as an alternative to Average. In a collection of numbers, it is the number that appears most often. For example, for a series of 11 visits consisting of 3, 7, 7, 7, 8, 10, 15, 22, 25, 25, and 35 page view each, the mode is 7. The median is 10 in this series (the 6th in the series of 11), and the average is 14.9. Average
Median
 
Monetary Value The total value of a visitor’s past orders or transactions since tracking with persistent cookies and Visitor History began. Same as Lifetime Value. Average Monetary Value is the average of all the Lifetime Values of the visitors during a reporting period. If visitors did not visit the site during the report time period, their Monetary Value is not included. Recency
Frequency
Latency
Lifetime Value
RFM
Most Recent Campaign The last campaign that a visitor responded to since tracking with persistent cookies and Visitor History began. For the report time period selected, all conversions and other activity are tracked and attributed to visitors’ most recent campaigns. Only those most recent campaigns whose durations have not expired are included, and the report administrator sets this expiration. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is "credited" with the conversion. If visitors do not visit the site during the report time period, their most recent campaign is not included.  
Most Recent Purchase Amount The monetary value of the most recent purchase or transaction by a visitor since tracking with persistent cookies and Visitor History began. The Average Most Recent Purchase Amount is the average of all the most recent purchases for all visitors during the reporting period. If visitors did not visit the site during the report time period, their Most Recent Purchase Amount is not included. Recency
Frequency
Latency
Lifetime Value
Monetary Value
RFM
Most Recent Search Engine The last search engine that a visitor used to get to the site since tracking with persistent cookies and Visitor History began. For the report time period selected, all conversions and other activity are tracked and attributed to visitors’ most recent search engine.Only those most recent search engines whose durations have not expired are included, and the report administrator sets this expiration. Thus, even if the conversion does not happen on the first visit generated by the most recent search engine, the appropriate source is "credited" with the conversion. If visitors did not visit the site during the report time period, their Most Recent Search Engine is not included.  
Multi-Homed Domain The domain name or IP address of one of the sites in multi-homed log file. You can report on a single domain using the Multi-Homed Domain Filter.  
Multi-Homed Log File A single log file that contains the access information for multiple web sites. To specify which domains are analyzed in this type of file, use the Multi-homed Domain Filter.  
Multi-Homed Web Server A single server that hosts more than one web site.  
Multi-Page Visit A visit in which more than one page was viewed. In other words, any visit that is not a single-page visit. Single-Page Visit
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Navigation The act of moving from location to location within a web site, or between web sites, accomplished by clicking on links. Navigation also can refer to the overall structure of the links on the site, comprising the paths available to the visitor. Browsing
Jump
Click
Navigation Bars The visual representation of the site’s navigation structure – usually horizontal or vertical arrays (“bars”) of links or buttons at the top, bottom, left, or right of the page.  
New Buyer A visitor who has made his/her first purchase.  
New Visitor A visitor who has never been to the site since tracking with WebTrends and persistent cookies began. New Buyer
  Repeat Buyer
New visitors are identifiable only on sites that give out persistent cookies. WebTrends identifies visitors as new visitors if they have no site cookie when they arrive, and they are able to accept a cookie for their subsequent page views. If they already have a site cookie when they arrive, they must have been to the site before. In a log file, a new visitor’s first page view has no cookie, but all other page views do. Returning Visitor
  Cookie
It’s important to realize that “never been to the site before” can be evaluated only for the time period during which the persistent cookie has been given out. In fact, when a persistent cookie is first implemented, all visitors appear to be new visitors.  
   
Visitors whose browsers do not accept cookies appear as “unknown” in reports that display new and returning visitors.  
Next Content Group In content path analysis, the content group visited immediately after a specified content group. Previous Content Group
Next Page In path analysis, the page viewed immediately after a given page. Previous Page
No Referrer A line item in the Referrers reports that pertains to visits that have no known referring site, domain, or URL. Usually, this means the visitor arrived at your site by typing the URL of your site into the browser address window, used a bookmark, or clicked on a link in an e-mail. If “No Referrer” is the only line in a Referrers report, this usually means the Referrer field is not used in your traffic logging. Referrer
Referring Domain
Referring URL
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Off-site Link A link on your site that leads to another site. Redirect Page
On-site Search, On-site Search Engine A feature of a web site that enables users to search for content on the site itself by entering queries or choosing keywords from lists. On-site search results pages can have parameters whose values are the keyword used in the query, allowing examination of search topics and search behavior.  
Order A purchase consisting of one or more items. Purchase
Order Count
Order Quantity
Order Value
Order Complete Page A page that is displayed after a visitor completes an order, such as a thank-you or receipt page. If an Order Complete page can only be viewed if an order is submitted and finalized, the number of views of this page is used as a measure of successfully completed orders. Acknowledgement Page
Thank-you Page
Order Count The number of completed purchases. Order Quantity
Order Value
Purchase
Order Quantity The number of items purchased in an individual order. Order Count
Order Value
Purchase
Order Value The monetary amount of an order. Order Count
Order Quantity
Purchase
Organic Search Phrase A search phrase for which your site shows up on result pages because of the search engine’s method of ranking pages as opposed to paid placement. Search Engine Optimization
Search Engine Keyword
Search Engine Phrase
Organization A term loosely used to refer to the name of an entity that owns or is associated with a given IP address. Typically, this is a company, government agency, school, or any other entity, and may be an individual person. The important aspect of the term “organization” in WebTrends reports is that the entity has a text name as opposed to an IP address. DNS Lookup
Resolve
Other This is a term appearing at the bottom of WebTrends report tables for any table that spans several pages. In these situations, “other” refers to table line items that appear on the other pages of the table, whether before or after the portion of the table being viewed. WebTrends uses the “other” quantity to indicate the proportion of the total picture that is the viewable part of the list.  
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Paid Search Phrase A search phrase for which your site shows up on result pages due to paid placement with the search engine as opposed to its method of ranking pages (Organic). Search Engine Marketing
Search Engine Keyword
Search Engine Phrase
Page Same as “web page.” In terms of a web site visitor’s experience, a page is a unit of site content, often resembling a paper page of indefinite length and width, that has a single URL address. What the visitor sees as a “page” is usually a collection of files, always including one page file (.htm, .jsp, .asp, .cfm , etc.), plus, depending on the page, image files (.gif, .jpg, .png, etc.), style files (.css, among others), applet files (.js, among others), and a variety of other types of files. In WebTrends default settings, a page is technically defined as a file with the following extensions: .htm, .asp, .jsp, .cfm, etc. This technical definition can be modified by the administrator to include or exclude any file extension. Filter
File Type
Page Load Time The amount of time in milliseconds it takes for a browser to receive and completely display a site page and its component images and other files. Time to Serve
Page View Technically, a page that is displayed by a browser. This term is often used loosely to also include page files that are delivered to a browser, whether or not they are displayed on the screen. An example of a Page View that is not actually displayed is a Redirect Page. Redirect Page
Page With No Filename This is the default homepage that is sent in response to a request containing only the domain name. It's possible for a log file to contain hits to a page view with no recorded file name. In logs, this appears simply as a slash (/) in the URL Stem field.  
Palm Browser A program used on a Palm device to display site content, similar to Netscape or Internet Explorer on PCs.  
Palm Device A portable personal computer small enough to fit in the hand, specifically those made by the company Palm and using the Palm operating system.  
Parameter Parameters are located in the URL immediately after a question mark and are followed by an equal sign and a return value, known as name=value pairs. For example, in the following URL,  
(/products/furniture.asp?cart_id=445&product=couch), there are two parameters: cart_id is the name and 445 is the value, and product is the name and couch is the value. When URLs contain more than one parameter value name=value pairs are separated bv the “&” symbol.
Parent-Child Profiles A specialized way of setting up profiles for different web sites that share servers and log files. Setting up a Parent-Child arrangement automates the creation of profiles and reports on a number of domains or subdomains from a single log file. New domains or subdomains automatically generate new profiles.  
Path The sequence of all pages viewed during a visit, or any portion of that sequence. In WebTrends reports, paths either have a designated starting point (the visit entry page or a designated path start page) or a designated end point (“destination page”); or, paths are Top Paths, which, regardless of specific start page or end point, are common routes through the site. Technically, any visit contains many paths, each consisting of two or more sequential page views. Paths can also refer to content group paths instead of paths consisting of individual pages. Content Path
  Destination Page
The length of paths tracked is either determined by the number of pages viewed, or by the path analysis length limit if the number of pages viewed is greater than the limit. Path Analysis Length Limit
  Starting Group
Path Analysis A report displaying and quantifying paths that fit the criteria set up by the WebTrends administrator including a starting point or an ending point (destination), and a path analysis length limit. Content Path
Destination Page
Path Analysis Length Limit
Starting Group
Path Analysis Length Limit The maximum number of steps that can be displayed in a path analysis report.WebTrends can analyze any path length, though the default limit is five levels. Analyzing more than five levels in a path is not recommended due to the sheer number of unique paths that would produce—it would be much harder to identify the paths that are statistically significant. For example, 10-level deep path analysis on a site of 1000 pages could produce unique paths numbering in the trillions.  
Path From Entry A sequence of pages viewed during a visit, starting from the Entry Page and continuing through a certain number of subsequent pages, which may or may not include the Exit Page due to the path analysis length limit. Every visit can have from only one Path from Entry. Content Path
Path Length Limit Same as Path Analysis Length Limit.  
Percent Change In a comparative date range display, a positive or negative percentage that indicates the size of the increase or decrease between the first and second date range. A value of 100% indicates that the second date range’s value is twice that of the first date range’s value; that is, 100% more than the first value. Percent change is calculated by subtracting the first date range’s value from the second date range’s value and dividing the result by the value of the first.  
Percent Of All Hits A column in some WebTrends tables referring to a statistic. For example, hits to the homepage divided by the total number of hits during the time period, expressed as a percent. Hit
Percent Of All Visits A column in many WebTrends tables referring to a statistic. For example, visits to the homepage divided by the total number of visits during the time period, expressed as a percent. Visit
Persistent Cookie A cookie that lasts longer than the duration of a visit and is saved in the Cookie folder of a browser’s computer. It is used by WebTrends to distinguish new from returning visitors, among other things.  
Platform The operating system, such as Linux or Windows 98, used by the visitor’s computer.  
Previous Content Group In content path analysis, the content group visited immediately before a given content group. Next Content Group
Previous Page In path analysis, the page viewed immediately before a given page. Next Page
Primary Dimension The primary dimension is the first column of a two-dimension report table. When two dimensions are used in a custom report, the Primary Dimension is the broader of the two while the Secondary Dimension is used to break down each element of the Primary Dimension.  
Primary Metropolitan Statistical Area (PMSA) A geographic entity designated by the federal Office of Management and Budget for use by federal statistical agencies. If an area that qualifies as a metropolitan area (MA) has a population of one million or more, two or more primary metropolitan statistical areas (PMSA) may be defined within it if they meet official standards and local governments favor that designation. Metropolitan Statistical Area (MSA)
Product A specific good or service that is sold or displayed on a website. Product Drilldown
Product Class An attribute of Product Family, this is a grouping of products that are similar in a way that is meaningful to the report users. For example, if the product family is televisions, a product class might be high-definition televisions. Product class is a level within the drilldown categorization scheme set up by the WebTrends administrator to allow reporting on groups of products. Product Family
Product Sub-Class
Product Class Purchased The number of purchases made within a specific product class. Product Class
Product Description This describes products contained in Product Sub-class in a way that is meaningful to the report users. For example, if product sub-class is high-definition projection televisions, the product description might include the manufacturer, brand name, and size of the television. Product description is one of the most detailed levels of the drilldown categorization scheme, which is set up by the WebTrends administrator to allow reporting on groups of products. Product SKU
Product Sub-class
Product Drilldown In certain WebTrends reports, this drill-down feature allows the user to navigate from a highly summarized level of data to successively more detailed levels of data, organized along a concept hierarchy. With Product Drilldown, users can examine visits, page views, revenue, average order size, and more, by Product Group, Product Family, Product Class, Product Sub-class, Product Description, and Product SKU. Product Class
Product Description
Product Family
Product Group
Product SKU
Product Sub-class
Product Family An attribute of Group, this is a set of similar products organized in a way that is meaningful to the report users. For example, if the product group is electronics, a product family might be televisions. Product family is a level within the drilldown categorization scheme set up by the WebTrends administrator to allow reporting on groups of products. Product Class
Product Group
Product Group This is the highest-level categorization of products used in product drilldowns, for example Electronics. The WebTrends administrator defines levels used in the categorization scheme to allow reporting on groups of products in a way that is meaningful to the report users. Product Family
Product Manufacturer The original manufacturer of the particular product of interest. Product Supplier
Product SKU An attribute of Product Description, this is the unique identifier (Stock Keeping Unit) that is assigned to each product and variations of the product. For example, even though model numbers may be the same, each product would have a unique SKU if the attributes such as color, size, etc. varied. Product SKU is the most detailed level within the drilldown categorization scheme, which is set up by the WebTrends administrator to allow reporting on groups of products.  
Product Sub-class An attribute of Class, this is a set of like products organized in a way that is meaningful to the report users. For example, if the product class is high-definition televisions, a product sub-class might be HDTV projection televisions. Product Sub-class is a level within the drilldown categorization scheme set up by the WebTrends administrator to allow reporting on groups of products.  
Product Supplier This is a supplier or distributor who handles direct product sales for manufacturers. Product Manufacturer
Profile This is a collection of WebTrends report settings and definitions used to generate, analyze and distribute the set of reports. It's integral to producing WebTrends reports. The characteristics of a Profile include the location of the log files and specific information about their content that will be used in analysis, such as which page URLs are to be assigned to Content Groups and which page URLs are to be starting pages for path analysis. When specified in conjunction with a Template, the Profile determines a complete report configuration that can be analyzed. A Profile can have several templates, just as a template can be applied to many Profiles. A web site can have one or many Profiles and templates. Template
Dashboard
Protocol An established method of exchanging data over the Internet.  
Psychographics Used to build customer segments based on attitudes, values, beliefs, and opinions as opposed to the "factual" characteristics of demographics. Political views, learning patterns, or music tastes would qualify for psychographic segmentation. Marketing research usually combines demographic and psychographic information to build a more comprehensive understanding of customers.  
 
Because the Internet is still a relatively new and evolving medium, one which the mass market is still getting used to and whose usage patterns are determined both by levels of Web experience and type of person, psychographics are of great interest for the Web. The ability of an online broker to convert browsers to online traders, for example, will depend to a large degree on the type of person using the site: are they confident people who like to 'give things a go,' or are they risk-averse followers of the masses? Psychographic segments built on attitudinal and behavioral characteristics will often be good indicators of how customers will use and react to a website.
Purchase A completed transaction involving an exchange of money for a product, service, privilege, or other item.  
Purchase Conversion Funnel A specific kind of scenario analysis consisting of steps leading to online purchases. The steps of the scenario are designated by the WebTrends administrator. Scenario Analysis
Conversion
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Query Parameter An individual piece of a query string consisting of a parameter name and a value for the parameter. Query String
Query String The part of a URL that contains information about the content of a dynamically generated page. Web servers use this information to retrieve the specified content from a database and combine it with a template to display a page. A Query String can also contain information that is not directly used to construct a page, but which is intended for use in reporting or other functions. WebTrends’ SmartSource SDC tagging is often used to insert valuable reporting information into the query string. In many dynamic URLs, the Query String is the part of the URL that follows a question mark. Dynamic Page
Parameter
 
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Receipt Page A page summarizing a transaction that is displayed after a visitor completes a purchase. If a receipt page can only be viewed when a transaction is submitted and finalized, the number of views of this page is used as a measure of successfully completed transactions. Receipt Page
Thank-You Page
Order Complete Page
Recency The number of days since a visitor’s most recent visit since tracking with persistent cookies and Visitor History began. Zero recency refers to a visit in the preceding 24 hours. Average Recency is the average of the recency of all visitors during the reporting period. If visitors did not visit the site during the report time period, their Recency is not included. Frequency
Monetary Value
RFM
Recency Since Last Purchase The number of days since a visitor’s most recent purchase since tracking with persistent cookies and Visitor History began. Zero recency since last purchase refers to a purchase in the preceding 24 hours. Average Recency Since Last Purchase is the average of recency since last purchase of all visitors during the reporting period. If visitors did not visit the site during the report time period, their Recency Since Last Purchase is not included.  
Redirect Page A web page that is coded to take the visitor’s browser to another page automatically and usually immediately. Many redirects are instantaneous and the visitor does not see the redirect page. Some have time delays and allow the visitor to see the redirect page for a certain number of seconds. Redirects are used to help track clicks that go off site, or to an executable, downloadable, or other file that cannot normally be logged. Off-site link
Referrer A web domain, site, or page that contains a link to one of your site pages that was used by a visitor to get to your site. Referring Domain
Referring Domain A web domain that contains a link to one of your site pages, used by a visitor to get to your site. For example, yahoo.com. Referrer
Referring URL The URL of a specific page on a site that contains a link to one of your site pages that was used by a visitor to get to your site. Referrer
Referring Domain
Region The geographic part of the world where visitors to your web site are located, for example, Eastern Europe, Asia, or the Middle East. "Region Unspecified" represents visitors whose geographic region could not be determined. "Region Unknown" represents visitors whose country has been determined but not connected to a specific region. GeoTrends Database
 
If the GeoTrends Database is enabled for this profile, the region is determined by looking up the visitor's IP address in this database. If GeoTrends is not enabled, the region is determined by the domain name.
Registration Conversion Funnel A specific kind of scenario analysis consisting of steps leading to online registration. The word “funnel” refers to the typical attrition of visitors from one step to the next. The steps of the scenario are designated by the WebTrends administrator. Scenario Analysis
Conversion
Repeat Buyer Visitors who bought something during the reporting period and are known to have bought something previously as well. Use persistent cookies to track Repeat Buyers. If buyers have cookie parameters for purchases from your site dating from before their purchase during the reporting period, they are repeat buyers. Visitors whose browsers do not accept cookies appear as “unknown” in reports that display new vs. repeat buyers.  
Report A term loosely applied to graphs and a table associated with an individual analysis, or the collection of all such reports resulting from the analysis of a given profile and template.  
Report Period, Reporting Period The dates covered by the data displayed in a report. WebTrends users may select a report period of any day, week, month, quarter, or year, or a custom date range and can switch between date ranges as desired. Date Range
Custom Date Range
Report Template A set of report characteristics consisting of content, the content’s order of appearance, graphic type specification, style, format, language, and other settings which determine the form and content of a finished report. A given profile can have many templates assigned to it, and the report user can view different templates depending on permissions in place. Likewise, a given template can be assigned to many different profiles.  
Request A signal from a browser to a server that asks the server to send a specific file to the browser. The request, plus some details about the server’s response to the request, is recorded as a line in a log file. Although “GET” in a log file is usually thought of as a “request,” both “POST” and “GET” methods are requests.  
Resolve With respect to IP addresses, indicates success in identifying and displaying a text domain name for a numeric IP address. DNS Lookup
Retention How well a site draws visitors back for more visits. Recency
  Frequency
Alternatively, a measure of the effectiveness of a source of visitors (a campaign, a search engine, individual keywords on a search engine, an affiliate site, etc.) measured in terms of Recency and Frequency of visitors who were originally introduced to the site by that source. Latency
  Lifetime Value
  Monetary Value
Return Code A code in the “status” field of a log file that identifies the success, failure, and other characteristics of a transfer of data from a server to a browser. Also called Status Code. See Status Code entry for a full list of all error codes. Status Code
Returning Visitor Visitors who have been to your site before. Returning visitors are identifiable only on sites that give out persistent cookies. WebTrends identifies visitors as repeat visitors if they have a cookie from your site dating from before their first visit during the reporting period. Visitors whose browsers do not accept cookies appear as "unknown" in reports that display new and repeat visitors. New Buyer
Reverse Content Path A content path that ends at a designated content group, called the destination group in WebTrends reports. Reverse indicates “backing up” from a certain content group to examine how visitors arrived there. Destination Group
Reverse Path A path that ends at a designated page, called the destination page in WebTrends reports. Reverse indicates “backing up” from a certain page to examine how visitors arrived there. Destination Page
RFM A group of measures, made up of Recency, Frequency, and Monetary Value, which are useful for segmenting customers for marketing purposes. RFM analysis is a marketing technique used to determine quantitatively which customers are the best ones by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary value). Requires use of persistent cookies and Visitor History. If visitors did not visit the site during the report time period, their RFM is not included. Recency
Frequency
Latency
Lifetime Value
Monetary Value
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Sales A loose term referring to completed online transactions involving monetary value. The statistics associated with sales vary from report to report.  
Sales Conversion Process of shoppers becoming buyers. Conversion
Sales Cycle The elapsed time in days between a visitor’s first visit and their first purchase. Days Before Order
Scenario A series of two or more pages on a web site that can be treated as a kind of process or logical sequence, such as the process of making a purchase (the checkout process), the process of signing up for a newsletter (the signup or registration process), the process of using a gift finder, and so on. While a scenario by definition has a series of ordered steps, it is possible for visitors to start processes mid-scenario, such as a campaign that directs visitors to step 2 of the scenario. New scenario visualization capabilities show visitor progress through scenarios, as well as the origin of visits entering scenarios midway and where visitors went after leaving the scenario. Scenarios are defined by the WebTrends administrator. Scenario Analysis
Scenario Analysis A report showing the amount of activity at each step of a defined scenario, plus conversion rates for each transition from step to step as well as for the whole process. Examples of scenarios are check-out, registration, or application sequences. New scenario visualization capabilities show visitor progress through scenarios, as well as the origin of visits entering scenarios midway and where visitors went after leaving the scenario.  
Scenario Conversion Rate The percentage of scenarios started in relation to those that were completed.  
Search Engine A web site that enables users to search for web pages throughout the Internet by entering keywords.  
Search Engine Keyword A single word within a search phrase, or a search word used by itself. In the phrase "cordless phone" the individual keywords are "cordless" and "phone." Also called "search keyword."  
Search Engine Marketing The art and science of increasing a web site's visibility and traffic by being listed favorably on search engines for a defined set of keywords and phrases through paid and optimization tactics.  
Search Engine Optimization The art and science of optimizing your web site to improve the “natural” listing or ranking of your site receives from search engines for certain keywords and phrases. Often referred to as SEO.  
Search Engine Phrase All the words used in a search. In the search "cordless phone" the phrase is "cordless phone," and in the search "phone" the phrase is "phone." Also called "search phrase."  
Secondary Dimension This is the second column of a two-dimension report table. When two dimensions are used in a custom report, the Secondary Dimension is used to create subsets of the Primary Dimension.  
Server A computer that stores a web site and interacts with browsers to send (“serve”) web pages and other files associated with the web site.  
Server Errors A server error occurs at the web server and is identified with an error code in the 500 range. Examples are: 500-Internal Server Error, 501-Not Implemented, 502-Bad Gateway, 503-Service Unavailable, 504-Gateway Time-out, 505-HTTP Version Not Supported.  
Session Equivalent to “visit.” Visit
Sessionizing, Sessionization The process of dividing and ordering a list of page views and events in a site’s log into visits or sessions, where each visit includes the sequence of pages viewed by a visitor during a specified time period. Cookie Support
Idle-Time Limit
Shopping Cart A part of a shopping web site where visitors can park items they have selected, presumably for eventual purchase.  
Shopping Cart Life The amount of time before a web site will delete the items in a person’s shopping cart after the person leaves the site. Shopping Cart life can be zero, several years, or more typically a few weeks, depending on business decisions of the web site operators.  
Single Access Page In WRC 6.x and before, a visit that consists of only one page view. In WRC 7.x and after, these are called “Single-page Visits.” Multi-page Visit
Single-page Visit A visit that consists of only one page view. In Single-page Visits, the page viewed is counted in at least three WebTrends reports: Single-page Visits, Entry Pages, and Exit Pages. Multi-page Visit
SmartSource A trademarked technology from WebTrends. SmartSource Data Management offers an alternative to traditional web server log file analysis, collecting information directly from the visitors' browser (the client) rather than from server log files, improving data accuracy. Special script in a page’s source code is used to transmit page-level data, not “hit-level” data, to a data collection server. Advantages of using SmartSource include capturing page views resulting from back button use, views of cached pages, and the opportunity to collect extra, customized data not included in normal web server log files. Client-side Data Collection
SmartSource Data Collector
SmartSource Data Collector (SDC) A specialized web server application, proprietary to WebTrends that acts as the recipient and organizer of data transmitted from web pages by WebTrends SmartSource Tags. The SmartSource Data Collector also validates and generates cookies and delivers a .gif file as part of the data collection process.  
SmartSource Parameter WebTrends’ SmartSource SDC tagging is often used to insert valuable reporting information into the query string of URLs. This is done through SmartSource Parameters, which consist of name=value pairs. Custom Dimension
Parameter
Query String
SmartSource Tag A WebTrends script (JavaScript or VBScript) that can be added to the code of a web page to capture information about a visit to that web page (for example, IP of visitor, time of day, name of page, parameters, etc.) and send it to a data collection server such as WebTrends’ SmartSource Data Collector. The code is executed when the page is loaded into a browser. SmartSource
SmartSource Data Collector
Spider An automated program that crawls widely through the Internet and collects and indexes information, usually on behalf of a search engine or a monitoring company. A spider can often by identified through the User Agent field of a log file, or through its IP address.  
Starting Group A content group that is designated by the reports administrator as a content group from which all observed “forward” content paths should be reported. Forward Content Path
Starting Page A page that is designated by the WebTrends administrator as a page from which all observed “forward” paths should be reported. Forward Path
Status Code A code in the “status” field of a log file that identifies the success, failure, and other characteristics of a transfer of data from a server to a browser. Also called Return Code.  
100 = Success: Continue
101 = Success: Switching Protocols
200 = Success: OK
201 = Success: Created
202 = Success: Accepted
203 = Success: Non-Authoritative Information
204 = Success: No Content
205 = Success: Reset Content
206 = Success: Partial Content
300 = Success: Multiple Choices
301 = Success: Moved Permanently
302 = Success: Found
303 = Success: See Other
304 = Success: Not Modified
305 = Success : Use Proxy
307 = Success : Temporary Redirect
400 = Failed: Bad Request
401 = Failed: Unauthorized
402 = Failed: Payment Required
403 = Failed: Forbidden
404 = Failed: Not Found
405 = Failed: Method Not Allowed
406 = Failed: Not Acceptable
407 = Failed: Proxy Authentication Required
408 = Failed: Request Time-out
409 = Failed: Conflict
410 = Failed: Gone
411 = Failed: Length Required
412 = Failed: Precondition Failed
413 = Failed: Request Entity Too Large
414 = Failed: Request-URI Too Large
415 = Failed: Unsupported Media Type
416 = Failed: Requested range not satisfiable
417 = Failed: Expectation Failed
500 = Failed: Internal Server Error
501 = Failed: Not Implemented
502 = Failed: Bad Gateway
503 = Failed: Service Unavailable
504 = Failed: Gateway Time-out
505 = Failed: HTTP Version Not Supported
Stem The part of a dynamic URL that is the template. It is usually the part of the URL before the question mark that separates the template from the parameters. Same as URL Stem Field.  
Step In path analysis, each page view in the path is a step.  
 
In Scenario Analysis, each page in the Scenario is a step.
Subdomain A domain with a prefix that identifies it as part of a main domain, but different in a way that is meaningful to the site owner. An example is labs.google.com which identifies the web site for the part of the Google organization known as Google Labs.  
Subtotal In WebTrends report tables, this usually refers to the total for just the line items appearing in the part of the table on one report page, i.e., that can be seen by scrolling but not by clicking on a “forward” or “back” button. If a table spans several pages, each page’s portion of the table will have its own subtotal. Statistics for parts of the table not shown on the current page will appear as “Other.” Other
Suffix (Domain Name) The three-digit suffix of a domain name can be used to identify the type of organization to which the web site belongs. For example, the suffix .edu implies that the organization associated with the site is an educational organization. Domain Type
Top-level Domain
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Table In WebTrends, a matrix or tabular array of results. Each Report usually contains one or more graphs and a table. A table may be broken up to span several pages, or it may fit on one page.  
Tag A script (JavaScript or VBScript) that can be added to the code of a web page to capture information about a visit to that web page (for example, IP of visitor, time of day, name of page, parameters, etc.) and send it to a data collection server such as WebTrends’ SmartSource Data Collector. WebTrends’ proprietary tag is called the SmartSource Tag. SmartSource Tag
Target Page When a redirect page is used, the target page is the page to which the visitor’s browser is sent. The term can also refer to the web page that is the destination of a hyperlink.  
Template A collection of WebTrends settings that has a unique name and defines the content and appearance (language, style) of reports to which it is applied. When specified in conjunction with a profile, it determines a complete report configuration that can then be analyzed. In many cases, a given template can be applied to any profile, and a given profile can have many templates. A template allows you to automate and easily customize the content on the WebTrends Desktop for a specific business function or user. Templates give administrators and users the ability to customize their views, as well as assign dashboards, reports and language preferences to a given template. Profile
Report Template
Thank-you Page A page that often is displayed after a visitor completes some kind of action or transaction, such as a purchase or a registration. If a Thank-you page can only be viewed if a transaction is submitted and finalized, views of these pages are counted as successfully completed transactions. Receipt Page
Acknowledgement Page
Time Between Purchases The elapsed time in days between a visitor's previous purchase and their current purchase in this report period.  
Time Interval Pre-set time units available for report date ranges – usually day, week, month, quarter, or year. Date Range
Custom Date Range
Time To Serve The time it takes to serve up a web page to a visitor, measured in milliseconds. Page Load Time
Top As used in WebTrends reports, “Top” means most active, having the most visits, most views, or most occurrences.  
Top-level Domain The suffix of a domain name. A Top-level Domain can be based on the type of organization (.com, .edu, .gov, .name, etc.) or it can be a country code (.uk, .de, .jp, .us, etc.). The Top-level Domain can be used to identify the type of web site. The following is a partial list of how this report categorizes top-level domains: Domain Type
  Suffix
ARPANET: .arpa  
 
Commercial: .com .co .com.[country code] .co.[country code] .firm.co .firm.ve .ltd.uk .info .biz  
Education: .edu .edu.[country-code] .ed.[country code] .ac.[country code]  
.school.[country code] .k12.[country code] .re.kr .sch.uk .edunet.tn  
International: .int .int.co .int.ve .intl.tn  
Government: .gov .gov.[country code] .gove.[country code] .go.[country code]  
Military: .mil .mil.[country code]  
Network: .net .ad.jp .ne.kr .net.[country code]  
Organization: .org .or .org.[country code] .or.[country code]  
Personal: .name  
Total This table row gives the sum of all of the items for the current table during this report period. If the number of items for the table exceeds the number that can be viewed at one time, then a "Subtotal" row and an "Other" row will also be shown, and their sum will equal the Total row.  
Traffic In general terms, the number of visits, visitors, or activity on a web site.  
Transaction Type A characteristic of a transaction, designated by the WebTrends administrator that has some meaning in the context of the site and the desired analysis. Examples include type of payment (credit card versus check), or whether a discount was applied (yes/no).  
Trend Over Time Changes in the reports statistics during the time period covered by the report (day, week, month, custom date range, etc.). Time Interval
Truncate Cut off at a certain point, usually applied to a string of text.  
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Unique Visitor Number of unique individuals who visited your site during the report period, as identified by a persistent cookie. If someone visits more than once during the report period, he/she is counted as only one unique visitor. Unique visitors may not perfectly match the number of unique individuals visiting the site, because someone may visit a site from more than one computer and have a different cookie at each computer, or people may share the same computer to access the same web site. Visitor
Unknown “Unknown” is a possible line item in several WebTrends reports. In geography-related and organization-related reports, “unknown origin” means WebTrends was unsuccessful in looking up an IP address or domain name. In new versus repeat visitor and buyer reports, it refers to visitors whose browsers did not accept cookies. In repeat visitor reports where all visitors appear as unknown, then the site does not issue persistent cookies.  
URL Uniform Resource Locator. It is a means of identifying an exact location on the Internet. For example, http://www.webtrends.com/html/info/default.htm is the URL which defines the location of the page Default.htm in the /html/info/ directory on the NetIQ Corporation web site. A URL consists of four parts: Protocol Type (HTTP), Machine Name (webtrends.com), Directory Path (/html/info/), and File Name (default.htm). Directory
Parameter
Query String
URL Query String The portion of the URL that contains query parameters. Query Parameter
URL Stem Field The part of a dynamic URL that is the template. It is usually the part of the URL before the question mark that separates the template from the parameters. Same as Stem.  
User Same as Visitor.  
User Agent Portion of a log record that identifies the browser and platform used by a visitor. Also identified through Tags.  
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Valuable Visitors Visitors with a high Lifetime Value  
VBScript Tag A script (VBScript or sometimes JavaScript) that can be added to the code of a web page to capture information about a visit to that web page (IP of visitor, time of day, parameters, etc.) and send it to a data collection server such as WebTrends’ SmartSource Data Collector.  
View (Noun) The act of displaying a page or image from a web site.  
View (Verb) To request, receive, and display (in a browser) a specific site file, usually a page.  
Viewing Time For a given page, the elapsed time in seconds between when that page was requested and when the next page was requested.  
Visit All the activity of one visitor’s browser to a web site, within certain time constraints. A visit is a series of page views, beginning when a visitor’s browser requests the first page from the server, and ending when the visitor leaves the site or remains idle beyond the idle-time limit. Idle-time Limit
Session
Visit Breadth The degree to which a visit included several sections of a site approximately equal in site depth. Usually, sections that are approximately equal in site depth appear together in a navigation bar.  
Visit Depth The degree to which a visit delved deeply into a section(s) of a site, evaluated using the number of pages viewed during a visit.  
Visit Duration The length of a visit, from the time the first page or entry file was requested until the time the last page or exit page was sent by the server.  
Visitor A person at a computer using a browser to visit a web site. A visitor may make more than one visit during a given time period. Note the combination of person, computer, and browser. Since a person may use different computers or even use different browsers on the same computer, it is possible for him/her to appear as more than one visitor because the chief means of distinguishing a visitor is through a persistent cookie or, less desirably, the combination of IP address and platform/browser details. Unique Visitor
Visitor History Visitor History is a feature in WebTrends, which when activated records specific information about the history of your visitors including how often they have visited your site (frequency), how recently they’ve visited (recency), the number of days between their visits (latency), the value of all their purchases (lifetime value), the campaign that generated their first visit to your site, the search engine phrase used most recently to visit your site, and much, much more. Many reports depend on Visitor History being activated, such as any of the Buyers reports.  
 
The Visitor History table has four categories of information it captures, each of which offers a variety of different measurements and possible report combinations that allow visitor segmentation.
 
Persistent cookies are used to recognize unique visitors and to record Visitor History events, which are only associated with this unique ID—not specific, known individuals. With all Visitor History measures and reports, a visitor must have visited the site during the report time period in order for their Visitor History data (data which may be outside the report time period) to be included in the report.
Visitor Minutes Total number of minutes a site was viewed by all visitors during the report period.  
Visitor Session A full time period a visitor spends at a particular site. As soon as there is 30 minutes (definable within WebTrends) of inactivity, the session is closed.  
Visits With Clicks Visits in which at least one item was clicked on.  
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WAP Wireless Application Protocol  
WAP Browser A program used on a WAP device to display site content, similar to Netscape or Internet Explorer on PCs.  
WAP Carrier A server that acts as an intermediary and relays requests from visitors with WAP devices to your site.  
WAP Device A wireless device using Wireless Application Protocol (WAP), such as a cellular telephone or radio transceiver, that can be used to access the Internet. WebTrends software reports only include WAP devices if the log file shows the device used a WAP browser.  
WebTrends Warehouse The WebTrends Warehouse (formerly called the Webhouse Builder) transforms raw log files into a normalized format that can later be used by web analysis profiles for analysis and reporting. Without the WebTrends Warehouse, large logs files must typically be stored on a separate machine accessed through a mapped drive, which makes the speed of the analysis dependent on the speed of the network connection. Log files that have been imported and stored using the WebTrends Warehouse have already been parsed, normalized, processed, and possibly even filtered, making reporting time for large logs significantly shorter.  
Well-known Parameter Specially named URL parameter that works specifically with the WebTrends Auto-configuration feature. These parameters are created and transmitted by SmartSource Tags or using WebTrends Scripts, and are recognized by WebTrends to allow automatic generation of reports based on those parameters, without the need for configuration on the part of the WebTrends administrator. For example, parameters can be used to assign a page to certain Content Groups, Scenarios, or to insert data into Visitor History Tables as “first campaign” or other attributes.  
Without Cookies Used to describe visitors whose browsers do not accept or communicate about cookies. The ability to accept cookies is a setting in most browsers. There is no way to determine if visitors without cookies are new or returning; they are counted as Unknown in New vs. Repeat Visitor reports. Browser
Cookie Support
WTLS Acronym for Wireless Transport Layer Security protocol, which is the security layer endorsed by the WAP Forum (www.wapforum.org). Its primary goal is to provide privacy, data integrity, and authentication for WAP applications.  
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Zero-page Visit A visit that included no page views. This is possible if a visit consisted of at least one request for a non-page file (such as a graphic), but no page files (such as .htm, .asp, .jsp, .cfm, etc.). Page


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