|
A |
|
Abandonment Rate |
For a scenario or multi-step process, the percentage of
initiated scenarios that were not completed during the visit. Scenarios can be defined
many ways – e.g., the entire shopping process, a finite checkout process at an e-commerce
site, a registration process at a lead generation site, or a search process at an
information site. |
Conversion |
|
Scenario Analysis |
|
Acknowledgement Page |
A page that is displayed after a visitor completes an action
or transaction: for example, a Thank-you or Receipt Page. An Acknowledgement Page
is often important in Scenario Analysis, where it is an indicator of a completed
scenario. |
Scenario Analysis |
|
Acquisition |
The process of attracting a visitor to your web site. |
|
|
Activity |
A general term referring to nearly any site measurable,
including visits, hits, visitors, and viewing time. |
|
|
Ad |
A link, usually commercial in nature, consisting of a graphic
or text that takes a visitor to a web site when clicked on. Short for “advertisement.” |
|
|
Ad Campaign |
A specific effort to attract visitors to your site through
ads. It may be one individual ad or a coordinated set of ads treated as one entity
for reporting purposes. On the web, ad campaigns usually consist of e-mails, graphics
on other sites or on a wireless interactive appliance, and traditional media such
as direct mail, print, broadcast, outdoor advertising, etc. In WebTrends, ad campaigns
are set up by the reporting administrator with a unique URL/landing page, a starting
date, an ending date, and a cost. Same as Campaign and Marketing Campaign. |
|
|
Ad Click |
A click on an ad resulting in a jump to the site being
advertised. |
|
|
Ad View |
A display of an ad on a page that is viewed during a visit.
There may be more than one ad view on a page. |
|
|
Address |
An Internet term loosely referring to the location of a
web site or web page on the Internet or the Web. Or, more specifically, an identifier
for a specific computer that is connected to the Internet. |
IP Address |
|
Ads Served |
Same as Ads Viewed. |
|
|
Affiliate |
An affiliate is a Web site that partners with an online
merchant. The affiliate places links on its site to promote the merchant's products.
In exchange, the affiliate receives a commission for all valid transactions it has
referred. This differs from Campaign Partners who receive payment up front, or by
contractual agreement. |
|
|
Agent |
Refers to the browser and browser version that a visitor
uses to access a web site. The “Agent” or “User Agent” is recorded in a field of
most web site log files, or, alternatively, through client-side data collection
tags. The Agent may also contain references to non-browser software such as spiders.
The text in the Agent field sometimes does not resemble the commercial names of
browsers but instead refers to the underlying engine used by the browser: Mozilla,
for example. |
Browser |
|
Aggregate |
Combining data of two or more dimensions in a report. For
example, adding up all Departments to get Total Division data. While such combinations
are normally sums, any type of formula might be used. |
Dimension |
|
All Visits |
The total number of visits during the period covered by
the report. |
|
|
Arrival Page |
Another name for Entry Page. |
Entry Page |
|
Authenticated User |
A visitor who used a username-password login process to
get access to all or part of a web site. The username (but not the password) is
captured in a specific field in web site log files or through client-side data collection
tags. Since it is possible for many different unique visitors to have the same IP
address, authenticated username is perhaps the most accurate way to count unique
visitors. You may find more authenticated user names than total visitors because
several persons may be using the same IP address; this is particularly common on
corporate intranets where a large number of visitors are sharing a smaller pool
of IP addresses. |
Authentication |
|
Authentication |
A technique that limits access to Internet or intranet
resources by requiring entry of a user name and password. |
Authenticated User |
|
Auto-configuration |
Refers to the ability of more recent versions of WebTrends
to collect data and configure the appropriate reports automatically through special
query parameters, called WebTrends Well-known Parameters. The standardized names
of the parameters are set up and populated by the site content developers, and are
recognized by WebTrends in order to collect the data and assemble the appropriate
reports without intervention on behalf of the WebTrends administrator. For example,
information identifying a campaign can be put into a well-known parameter so data
will automatically be captured and displayed in the appropriate campaign reports,
without the administrator having to map page URLs to specific campaigns. |
|
|
Average |
A statistical term referring to the sum of a measure divided
by the number of items measured. For example, for a series of 11 visits consisting
of 3, 7, 7, 7, 8, 10, 15, 22, 25, 25, and 35 page views each, the average number
of page views is 14.9 (total 164 divided by 11), the median is 10 (the 6th in the series of 11) and the mode is 7. In statistics, average
is also called the mean. |
Median |
|
Mode |
|
|
|
Average Frequency |
The average of the frequencies of all the visitors during
the reporting period, where each visitor’s frequency is the number of times they
have visited the site since WebTrends visitor tracking began. |
Frequency |
|
Average Latency |
The average of the latencies of all the visitors during
the reporting period, where each visitor’s latency is the average elapsed time,
in days, between all their visits since WebTrends visitor tracking began. |
Latency |
|
Average Lifetime Value |
The average of the lifetime values of all the visitors
during the reporting period, where each visitor’s lifetime value is the total monetary
value of a visitor’s past orders since WebTrends visitor tracking began. |
Lifetime Value |
|
Average Most Recent Purchase Amount |
The average of the most recent purchase amounts for all
the visitors during the reporting period. |
Most Recent Purchase Amount |
|
Average Recency |
The average of the recency values of all the visitors during
the reporting period, where each visitor’s recency is the averaged elapsed time,
in days, since the last visit. |
Recency |
|
B |
|
|
|
Bandwidth |
The amount of data transferred in a specified unit of time,
expressed in kilobytes (K or Kb). |
|
|
Banner, Banner Ad |
An online advertisement, usually a graphic, which can be
anywhere on a web page but typically refers to a horizontally elongated graphic
of significant size located at the top or bottom of a web page. |
Ad |
|
Ad Campaign |
|
Ad Click |
|
Ad View |
|
Bookmark |
In a browser, a shortcut to a web site page that is created
by the visitor to allow a quick one-click return to the page in the future. Bookmarks
are called “Favorites” in some browsers. Visitors arriving at a site by clicking
on a bookmark will appear as a “No Referrer” entry in Referrers reports. |
Favicon.ico |
|
Browser |
A program - such as Microsoft Internet Explorer and Netscape
- used to locate and view web pages as well as to follow hyperlinks. The Browser
is identified in the “Agent” or “User Agent” field of a web site log or through
standard client-side data collection tags. |
Agent |
|
Browsing |
Using a browser to move from location to location within
a web site, or between web sites, by clicking on links. |
Navigation |
|
Jump |
|
Click |
|
Browsing Hour |
The time of the day visitors come to your site. The time
tracked for this data is the local time of the visitor. |
|
|
Buyer |
A visitor who reached a page configured as an "Order Complete"
page. |
|
|
C |
|
|
|
Campaign |
A specific advertising effort to attract visitors to your
site. A campaign may be one individual ad or a coordinated set of ads treated as
one entity for reporting purposes. For online channels, campaigns usually consist
of e-mails, graphics on another site or on a wireless interactive appliance, and
traditional media such as direct mail, print, broadcast, outdoor advertising, etc.
In WebTrends, campaigns are set up by the reporting administrator with a unique
URL/landing page, a starting date, an ending date, and a cost. Same as Ad Campaign
and Marketing Campaign. |
|
|
Campaign Creative |
A "creative" describes the characteristics of a marketing
activity, such as color, size and messaging; for example, a “Buy Now” graphic. These
creative elements are used to encourage clickthrough to the web site. Campaign Creative
is a level within the drilldown categorization scheme set up by the WebTrends administrator,
which allows for reporting on groups of campaigns in a way that is meaningful to
the report users. |
|
|
Campaign Creative Type |
A specific creative type within an offer, such as banner
ad, email, pop-up, or a 10X10 hot-linked graphic. People react differently to each
creative type. For instance, the profile of a person responding to an email from
a European travel site may be very different from that of a person responding to
banner ad for the same site found on a search engine. Campaign Creative Type is
a level within the drilldown categorization scheme set up by the WebTrends administrator,
which allows for reporting on groups of campaigns in a way that is meaningful to
the report users. |
|
|
Campaign Demand Channel |
The term "Demand Channel" describes the various venues
that could be used to drive traffic to a web site. These venues may include catalogs,
email, radio, banner ads, pop over/under ads, direct mail, and other various means
of promotion. Also referred to as Marketing Channel. Demand Channel is a level within
the drilldown categorization scheme set up by the WebTrends administrator, which
allows for reporting on groups of campaigns in a way that is meaningful to the report
users. |
|
|
Campaign Drilldown |
In certain WebTrends reports, a drill-down feature allows
the user to navigate from a highly summarized level of data to successively more
detailed levels of data, organized along a concept hierarchy. With Campaign Drilldown,
users can examine visits, page views, revenue, average order size, and more, by
Campaign Partner, Demand Channel, Marketing Program, Marketing Activity, Campaign
Name, Campaign Creative, Campaign Offer, and other campaign attributes. |
Campaign |
|
Campaign Creative |
|
Campaign Creative Type |
|
Campaign Demand Channel |
|
Campaign ID |
|
Campaign Marketing Activity |
|
Campaign Marketing Program |
|
Campaign Offer |
|
Campaign Partner |
|
Campaign Placement |
|
Campaign Type |
|
Campaign ID |
A unique campaign identifier used to calculate campaign
success, cost, etc., which may involve several different marketing activities, or
a single effort.
Campaign ID is a level within the drilldown categorization
scheme set up by the WebTrends administrator, which allows for reporting on groups
of campaigns in a way that is meaningful to the report users. |
Campaign |
|
Campaign Marketing Activity |
A marketing activity is a marketing program (e-mail, direct
mail, etc.) that has a specific attribute, such as time, creative, offer, audience
target. An example of a marketing activity is "November 2nd
prospect e-mail", where "November 2nd" and "prospect" are the defining attributes
of the activity. Campaign Marketing Activity is a level within the drilldown categorization
scheme set by the WebTrends administrator, which allows for reporting on groups
of campaigns in a way that is meaningful to the report users. |
|
|
Campaign Marketing Program |
An overall program such as e-mail, direct mail, print advertising,
etc. Marketing programs can be made up of many specific marketing activities. Campaign
Marketing Program is a level within the drilldown categorization scheme set by the
WebTrends administrator, which allows for reporting on groups of campaigns in a
way that is meaningful to the report users. |
|
|
Campaign Offer |
This is the leading incentive for visitors to respond to
a marketing activity.
An example of an offer is: "Buy today and receive 50% off
our list price." Campaign Offer is a level within the drilldown categorization scheme
set by the WebTrends administrator, which allows for reporting on groups of campaigns
in a way that is meaningful to the report users. |
|
|
Campaign Partner |
The term Partner refers to a company or individual that
is in agreement (usually by contract) to aid in the promotion of products or services.
(This is different than an agreement with an affiliate.) Campaign Partner is a level
within the drilldown categorization scheme set by the WebTrends administrator, which
allows for reporting on groups of campaigns in a way that is meaningful to the report
users. |
|
|
Campaign Placement |
An attribute of the creative, this is the specific location
of the creative type. Placement of links, graphics, and text greatly affect visitor
behavior. Campaign Placement is a level within the drilldown categorization scheme
set by the WebTrends administrator, which allows for reporting on groups of campaigns
in a way that is meaningful to the report users. |
|
|
Campaign Type |
This is a user-defined category, which might include online
banner ads, e-marketing newsletters, and direct mail campaigns. Campaign Type is a level
within the drilldown categorization scheme set up by the WebTrends administrator,
which allows for reporting on groups of campaigns in a way that is meaningful to
the report users. |
|
|
|
|
Campaign Types include media types (e-mail, banner, etc.),
campaign venues, or campaign messages or themes, which can include Cross-sell, Up-sell,
Acquisition, etc. |
|
Cart Add |
When a visitor adds an item such as a document or product
to the shopping cart, that action can be monitored using a SmartSource Tag. The
resultant action is recorded by WebTrends as a Cart Add and can be viewed in various
reports. Also used as one of the steps in the pre-defined Purchase Conversion Scenario
and can help analysts understand Abandonment Rates. |
Scenario |
|
Abandonment Rate |
|
Cart Remove |
When a visitor deliberately removes an item such as a document
or product from the shopping cart, that action can be monitored using a SmartSource
Tag. The resultant action is recorded by WebTrends as a Cart Remove and can be viewed
in various reports. |
Scenario |
|
Abandonment Rate |
|
Checkout Page |
The page or series of pages viewed when a visitor goes
through the process of buying something online. |
Scenario |
|
Child Profile |
WebTrends can use Child Profiles to report on a web site
that shares a log file with other unrelated sites due to a constraint or choice
by a hosting provider. Child profiles can be helpful if an ISP or web hosting service
hosts multiple customer sites on their web servers. To a web site visitor, a customer's
site can appear as a distinct, stand-alone domain, but often the web activity data
for each customer site is recorded and lumped together in the service provider's
main web server log file. |
Profile |
|
|
|
If service providers want to offer their customers a set
of basic web activity reports with data specific to each customer's site, they need
a means of breaking out data by customer. Because service providers also want to
reduce management and maintenance of this data splitting process, they want their
software to auto-discover and split out these data subsets while parsing the log
file. Parent-Child profiles provide this auto-discovery functionality, and also
create profiles, called Child profiles, for these data subsets. |
|
Click |
The act of activating a hyperlink, usually by physically
pressing down (clicking) on a mouse button when the cursor is over a link on a page.
In Web advertising, a click is an instance of a user activating an advertising link
to go to an advertiser's web site or page. |
Navigation |
|
Browsing |
|
Jump |
|
Click-through Rate |
The number of clicks on an ad as a percentage of the total
views of the ad during the reporting period. |
|
|
Client |
A computer (or software on a computer) that accesses resources
provided by another computer, called a server. |
|
|
Client Errors |
An error occurring due to an invalid request by the visitor's
browser. Client errors are in the 400 range (see Status Code for a list). |
Status Code |
|
Server Errors |
|
Client-side Data Collection |
An alternative to traditional web server log file analysis
that involves collecting data directly from the visitor's browser (the client) rather
than from server log files, improving data accuracy. Special script in a page's
source code is used to transmit page-level data, not "hit-level" data, to a data
collection server, dramatically reducing data volume and decreasing processing time.
Client-side data collection obtains more accurate information than log files do—by
accurately tracking visitor activity normally hidden by browser's local cache and
proxy and caching servers like those used with an AOL account—as well as by collecting
extra, customized data not included in normal web server log files. Accuracy is
also improved since spiders do not trigger client-side tags; with log files, spiders
can appear to be "real" visitors unless their activity is filtered out. However,
client-side methods provide no information on server technical performance or bandwidth
use. WebTrends' proprietary client-side data collection technology is called SmartSource. |
Custom Dimension |
|
Custom Measure |
|
SmartSource |
|
SmartSource Data Collector |
|
SmartSource Parameters |
|
SmartSource Tags |
|
Color Palettes |
Shows the color setting active on visitors' computers. |
|
|
Combined Log File Format |
A basic ("common") log file with two additional fields,
the Referrer and User Agent fields. Also referred to as Extended Log File Format.
Usually used in reference to older server logging software. |
|
|
Comparative Date Range, Comparative Custom Date Range |
A side-by-side display of the same report for two different
date ranges, showing the statistics for each date range and the difference between
them, expressed as a percent increase or decrease from the first to the second number. |
Percent Change |
|
Content Group |
An administrator-defined group of one or more web pages
that is treated as one entity in certain reports such as Top Content Groups and
Content Paths. Content Groups are created by a WebTrends administrator to group
pages according to similarities that are meaningful in the context of your web site. |
Content Sub-group |
|
Content Interests |
Content Groups viewed by different visitor segments. |
Content Group |
|
Visitor History |
|
|
|
Content Path |
A consecutive sequence of two or more Content Groups viewed
during a visit. |
Content Group |
|
Forward Content Path |
|
Content Sub-group |
Sub-groups of similar content within a content group. For
instance, the content group Sports Shoes might be broken down into content sub-groups
Running Shoes, Soccer Shoes, etc. |
Content Group |
|
Conversion, Conversion Rate |
The percent of a group (of visits or visitors) that took
a specific action of interest. The term Conversion can apply to any type of action
a web site wants its visitors to perform, and any type of goal or mission a visitor
wants to complete on the site. Conversion can encompass the entire visit population,
such as the percent of all visits that involved a completed registration. Conversion
can also refer to a very small and precise action, such as the percent of people
at step 3 of a scenario who continued to step 4; or it can apply to a subpopulation,
such as the percent of knowledgebase searches that result in issue resolution. |
|
|
Cookie |
When a user's browser requests a page from a web site server,
the server often returns a cookie, a small text file sent to a browser by a web
site to be stored locally. |
Session |
|
|
Browser |
|
In its simplest form, this text file usually contains a
long unique string of characters that helps the web site recognize that visitor
when he/she makes subsequent page requests. One purpose of a cookie is to let the
server keep track of important information through the course of a visit, such as
the items added to a shopping cart by a visitor. Without a cookie, many online transactions
would not be possible because the web site would not be able to associate information
entered on the shipping address page with information entered on the payment page,
as one example. |
Cookie Support |
|
|
Cookieless |
|
The browser user controls whether a browser accepts cookies
or not. If the browser is set to accept cookies, WebTrends uses the cookie character
string to divide the mass of page views into individual visits. If a cookie is the
persistent type that is stored on the client's hard disk, WebTrends also uses the
cookie to define a visitor as either new or returning. WebTrends can also use the
cookie to associate previous visits with a particular visitor in order to report
on past purchases, lifetime value, or past responses to campaigns. |
|
|
Cookie Support |
Identifies if visitors have set their browsers to accept
or reject cookies. Some very old browsers cannot accept cookies at all. A browser
that does not accept cookies will be recorded as Unknown in some WebTrends reports,
particularly those dependent on visit, unique visitor, returning visitor, Visitor
History, or purchaser information. |
SmartSource |
|
Session |
|
Visit |
|
Sessionize |
|
Cookieless |
Used to describe visitors whose browsers do not accept
cookies. Browsers control the ability to accept cookies. Some old browsers do not
accept cookies. Cookieless visitors cannot be identified as new or returning, and
the page views in their visits may not be correctly identified as belonging to the
correct visit. |
Sessionize |
|
Custom Date Range |
A reporting period that is different from the pre-set day,
week, month, quarter, and year choices, encompassing any number of contiguous days. |
|
|
Custom Dimension |
A report dimension created in the Custom Reports section
of the WebTrends AdminConsole. Custom dimensions can be a variation of a dimension
already in use or can be completely new, based on query parameters including special
parameters collected by SmartSource tags. A dimension usually does not have a numerical
value; for example Pages and Content Groups are dimensions, which are statistically
described using measures, such as visits, views, view time, etc. In WebTrends reports,
the dimension is the first column or the first two columns if both a Primary and
Secondary dimension are used. Dimensions are also presented in drill-down format
in some WebTrends reports. |
Custom Measure |
|
Custom Filter |
|
Custom Report |
|
Custom Filter |
A hit or visit filter created in the Custom Reports section
of the WebTrends AdminConsole. Custom filters can be a variation of a filter already
in use or can be completely new, based on a variety of hit or visit characteristics.
Visit-related custom filters are especially powerful, allowing the inclusion or
exclusion of entire visits depending on whether a specific page was viewed at any
point in the visit. |
Filter |
|
Custom Dimension |
|
Custom Measure |
|
Custom Report |
|
|
|
Custom Measure |
A report measure created in the Custom Reports section
of the WebTrends AdminConsole. Custom measures can be a variation of a measure already
in use (for example, the Maximum instead of the Average of an existing measure).
They can also be completely new, based on query parameters or cookie parameters
including new ones collected by SmartSource tags. Measures are quantitative in nature
and appear in reports as columns to the right of the Dimension column(s), statistically
describing the elements of the Dimension. |
Custom Dimension |
|
Custom Filter |
|
Custom Report |
|
SmartSource Parameter |
|
Custom Report |
A report created with combinations of dimensions, measures,
and filters not found in the pre-defined reports provided by WebTrends. The dimensions,
measures, and filters can be pre-existing ones or new ones, created from query parameters,
cookie parameters, data collected by SmartSource tags, or external data sets. Custom
Reports are created by the WebTrends administrator in the Custom Report section
of the AdminConsole and can be placed anywhere in a report template. |
Custom Dimension |
|
Custom Measure |
|
Custom Filter |
|
|
|
D |
|
|
|
Dashboard |
A customizable WebTrends report consisting of summary information—usually
graphs—from individual WebTrends reports in a profile, all grouped on one page.
Dashboards provide a quick overview of key information for individuals, departments
and specific roles. |
|
|
Data Collection Server
(DCS) |
Now known as SmartSource Data Collector, this specialized
web server application acts as the recipient and organizer of data transmitted from
web pages by WebTrends SmartSource Tags. The SmartSource Data Collector also validates
and generates cookies and delivers a .gif file as part of the data collection process. |
SmartSource |
|
SmartSource Data Collector |
|
Data Source Splitter (DSS) |
A WebTrends feature allowing several profiles to use the
same set of log files more efficiently rather than having to create separate profiles
in the standard WebTrends manner. An organization with several virtual domains all
served by the same set of web servers, and all logging to the same set of log files
would be a candidate for using DSS. Another would be a hosting provider with several
different domains logging to the same log files on the same servers. DSS allows
an administrator to create profiles for each of the virtual domains, which splits
the log files into smaller logs based on the domain names, so that domain-specific
profiles can be run on the smaller logs. |
Parent-Child Profiles |
|
Profile |
|
Date Range |
The dates covered by the data displayed in a report. WebTrends
users can select a report period of any day, week, month, quarter, year, or a custom
date range, and can switch between date ranges as desired. |
Custom Date Range |
|
Reporting Period |
|
|
|
Day of the Week |
The specific day of the week being tracked. For example,
if a report covers a two-week time period and contains Day of the Week as a dimension,
the value for "Monday" will be a combined total of the values for both Mondays. |
|
|
Days Before Order |
The elapsed time in days between a visitor's first visit
and first order. |
Sales Cycle |
|
Note:
A zero value for Days Before Order means the time between first visit and first
purchase is less than 24 hours. |
|
Days Since First Purchase |
The elapsed time in days between a visitor's first purchase
and his/her visit during the reporting period being displayed. The WebTrends Visitor
History table captures historical events, such as first purchase, for display in
a variety of reports. However, if visitors have not visited the site during the
reporting period, neither they nor their first purchase will be included. |
Sales Cycle |
|
Recency |
|
Frequency |
|
Latency |
|
Visitor History |
|
Days Since First Visit |
The elapsed time in days between a visitor's first visit
to the site and his/her visit during the selected reporting period. If a visitor
has not visited the site during the reporting time period, he/she is not included. |
Sales Cycle |
|
Recency |
|
Frequency |
|
Latency |
|
Days Since Most Recent Purchase |
The elapsed time in days between a visitor's last purchase
and his/her visit during the reporting period being displayed. If a visitor has
not visited the site during the reporting time period, he/she is not included. |
Recency |
|
Frequency |
|
Latency |
|
Sales Cycle |
|
Designated Marketing Area (DMA) |
A defined geographical area used by A. C. Nielsen market
researchers to identify TV stations that best reach the population of an area and
attract the most viewers. A DMA consists of all ZIP Codes whose largest viewing
share is given to a station of that same market area. Non-overlapping DMAs cover
the entire continental United States, Hawaii and parts of Alaska. |
|
|
Destination Group |
A specified content group for which the sequence of content
groups leading to it (as in Reverse Content Paths) are of particular interest. A
destination group is an administrator-specified content group used in Destination
Content Paths reports as the group to which all the analyzed paths lead. |
Starting Group |
|
Destination Page |
A destination page is an administrator-specified page used
in Destination Paths reports as the page to which all the analyzed paths lead. |
Starting Page |
|
Dimension |
An element or category being reported on in a WebTrends
report. A dimension usually does not have a numerical value; for example Pages and
Content Groups. They are statistically described using Measures—which
do have a numeric value—such as visits, views,
view time, etc. In WebTrends reports, the dimension is the first column or the first
two columns if both a Primary and Secondary dimension are used. Dimensions are also
presented in drill-down format in some WebTrends reports. |
Primary Dimension |
|
Secondary Dimension |
|
Directory |
A web site is made of files that are usually grouped in
buckets of similar files, such as all product pages, or all Human Resources pages.
In a complex website, buckets can contain smaller buckets, such as Human Resources
procedures pages and Human Resources job listings, and the levels of buckets can
go quite deep. The buckets, which may or may not have names that clearly indicate
their contents, are called Directories. The smaller buckets within a bucket are
called SubDirectories. This categorization is often reflected in the "address" of
a web page, which includes not only the name of the page (joblistings.html), but
also the series of buckets it belongs in separated by slashes (/international-company-info/USA-company-info/USA-human-resources/).
WebTrends uses the Directories concept two ways. First, it is possible to use a
Directory to filter (exclude or include) page views by specifying directories to
include or exclude. Second, a Directories report tallies the activity in individual
directories. |
|
|
DNS Lookup |
The process of converting a numeric IP address into a text
domain name. For example, DNS Lookup will convert the IP address 255.255.255.255
to the domain name YourDomain.com. DNS Lookup can be turned on and off by the WebTrends
administrator. "DNS" refers to Domain Name Server. DNS Lookup is also called IP
Resolution and Domain Name Lookup. |
IP Address |
|
Domain Name |
|
Resolve |
|
Documents |
A legacy term referring to pages that were defined as "documents"
by the system administrator. Traditionally, a page is a document if the content
is static, such as an HTML page. |
|
|
Domain Name |
The text name corresponding to the IP address of a computer
on the Internet. For example, netiq.com is a domain name. A domain can be associated
with many IP addresses but an IP address can have only one domain. |
IP address |
|
DNS Lookup |
|
Subdomain |
|
Domain Type |
A broad categorization of domain names identified by the
suffix, such as .edu (for domains related to educational institutions), .com (for
domains related to commercial web sites), .org (for domains related to non-profit
organizations), .gov (for domains related to governments), and many others. The
domain type does not necessarily reflect the true nature of the web site, as domain
suffixes are only loosely regulated, if at all. |
IP address |
|
Domain Name |
|
Drill Down, Drill-down, Drilldown |
In certain WebTrends reports, the drill-down feature allows
the user to navigate from a highly summarized level of data to more detailed levels
of data, organized along a concept hierarchy. |
Visit Depth |
|
|
|
On a web site, "drilling down" is the act of going further
down a branch of the site in search of more detailed information. Often, drilling
down results in seeing a series of different navigation bars, each appropriate to
its own level. |
|
Duration |
A number that represents an interval of elapsed time. In
WebTrends, it can apply to the duration of a visit, of a page view, or of a reporting
period. |
|
|
Dynamic Page |
A page that is created by the web server from a template,
or a general page structure, which is filled in with content pulled from a database.
Servers "build" dynamic pages from particular components according to requests they
receive from browsers. |
Query Parameter |
|
|
Query String |
|
The URLs of dynamic pages typically consist of the template
name, followed by a question mark, followed by the content for the displayed page
as a series of text strings separated by ampersands in the format "parameter=parametervalue".
For example, a page showing a blue Empire couch might be "/product.asp?item=couch&type=Empire&color=blue."
The parameters can be of great interest in web analytics, when shown as tabulated
summaries of views of couches, Empire items, and blue items, or combinations of
these. |
|
|
E |
|
|
|
ECM |
A legacy WebTrends feature now called Data Source Splitter. |
Data Source Splitter |
|
Engaged Visitor |
A visitor who has been to a site relatively recently, and
perhaps has also made a purchase or other action relatively recently. |
Loyal Visitor |
|
Entry |
The first page, file or content group in a visit. |
Entry File |
|
Entry Page |
|
Entry File |
The first file requested in a visit. A visit has one and
only one entry file. Files may be of any type, including a page file. |
Entry Page |
|
Entry Page |
The first page requested in a visit. A visit has one and
only one entry page. Note that a visit will have no pages if it doesn't include
a page file. |
Page |
|
Entry File |
|
Single-page Visit |
|
Entry-exit Page |
|
Entry-Exit Page |
A page view that is both the entry and the exit page; the
only page in a Single-Page Visit. |
Entry Page |
|
Exit Page |
|
Exit Page |
The last page viewed in a visit. |
Entry Page |
|
Single-page Visit |
|
Entry-exit Page |
|
F |
|
|
|
Favicon.ico |
A type of graphic file that appears as a customized small
image next to a listing in a bookmark (favorites) list, or next to the site's URL
in the address bar. This file is requested by a browser in two situations: When
recent versions of Internet Explorer create a bookmark to a site, or when recent
versions of certain non-Internet Explorer browsers request a first page from your
site. Because many sites do not have a customized favicon, hits to the favicon.ico
file frequently appear as 404's (file not found) in WebTrends 404 Errors reports. |
Favorites |
|
Bookmark |
|
Favorites |
Browser shortcuts to a web site page that the browser's
user creates so they can return to that page easily. Favorites are called "Bookmarks"
in some browsers. If a person arrives at your site by clicking on a Favorite, it
appears as a "No Referrer" entry in Referrers reports. Recent versions of Internet
Explorer request a file called a "favicon.ico" from a site when a bookmark is created
(not when the bookmark is clicked on), so the number of created bookmarks to your
site can be estimated by counting requests for favicon.ico coming from Internet
Explorer browsers, and extrapolating to all browsers. This can also be used to determine
the pages responsible for the bookmarks. (Note that other browsers request favicon.ico
for other reasons and should not be used for these estimates.) |
Bookmark |
|
Favicon.ico |
|
No Referrer |
|
File |
A collection of information stored under a unique name,
often in the form "name.extension" where the extension identifies the type of file
and, usually implies what kind of program can open or view it. On the Web, common
types of files are: page files (.htm, .asp, .jsp, .cfm, etc.), image files (.gif,
.jpg, .png, etc.), applet files (.js, among others), non-page document files (.doc,
.txt, .pdf, etc.), and style files (.css, among others). While a page file is technically
different from a page (see Page), a page will always includes a page file. |
|
|
File Type |
Corresponds to a file's extension. For example, a file
named graphic.gif is identified as type "gif." |
Page |
|
Filter |
A setting in WebTrends that instructs the program to exclude
or include (to the exclusion of all else) certain visits or hits from the analysis.
In WebTrends, filters can be used individually or in groups, and individual filters
can be combinations of different subparts. |
|
|
First-time Buyer |
See New Buyer. |
|
|
First-time Visitor |
See New Visitor. |
|
|
Forms |
Forms are scripted pages that pass variables back to the
server. These pages are used to submit information entered by visitors in the form's
fields. |
|
|
Forward Content Path |
A content path that starts at a designated content group,
called the starting group in WebTrends reports. Forward indicates "looking forward"
from a certain content group to examine where visitors go from there. |
Reverse Content Path |
|
Forward Path |
A path that starts at a designated page, called the starting
page in WebTrends reports. Forward indicates "looking forward" from a certain page
to examine where visitors go from there. |
Reverse Path |
|
Frequency |
The number of times a visitor has visited a site since
tracking with persistent cookies and Visitor History began. Average Frequency is
the average of the frequencies of all the visitors during the reporting period.
Frequency is a retention metric and is part of RFM (recency, frequency, monetary)
analysis. If visitors did not visit the site during the report time period, their
frequency is not included. |
Recency |
|
Latency |
|
Monetary Value |
|
Lifetime Value |
|
RFM |
|
FTP |
File Transfer Protocol. A standard method of sending files
from one computer to another over the Internet. |
|
|
Funnel |
A profile of increasing attrition that happens as site
visitors go through a scenario, or a series of defined steps such as a purchase,
an information hunt, or a registration on a web site. Because the number of people
participating in each step is usually smaller than the step before, a graph of the
declining participation, when mirrored, resembles a funnel. |
Conversion |
|
Registration Conversion Funnel |
|
Purchase Conversion Funnel |
|
G |
|
|
|
Geography Drilldown |
In certain WebTrends reports, a drill-down feature allows
the user to navigate from a highly summarized level of data to successively more
detailed levels of data, organized along a concept hierarchy. With geography drilldown
users can examine activity by areas of visitor origination; for example, viewing
visits, page views, revenue, average order size, etc., or by Region, Country, State/Province,
City, etc. |
GeoTrends Database |
|
GeoTrends Database |
The optional GeoTrends Database resolves IP addresses of
visitors into more meaningful data such as the region, country, state/province,
city, area code, designated marketing area, metropolitan statistical area, and time
zone data corresponding to the location of the owner of a specific domain name.
In the specific case of AOL IPs, location is resolved to geographic regions served
by AOL as opposed to the location of AOL in the state of Virginia. GeoTrends Database
replaces the older WebTrends' Company Database. |
IP Address |
|
DNS Lookup |
|
Resolve |
|
GIF |
A graphics file format and file extension (*.gif) commonly
used on web pages, referring to Graphics Interchange Format. |
File |
|
GMT, GMT Offset |
This setting adjusts the time zone, based on Greenwich
Mean Time, to more accurately capture when your web activity occurred. By default,
the WebTrends software uses either the time zone of the server you are running the
WebTrends analysis on or the time zone specified on the General tab in Options.
Selecting this override option helps create more accurate reports if the time zone
where your log files are created differs from where they are analyzed. This helps
to create more accurate reports. |
Local Time |
|
H |
|
|
|
Hit |
A request for a file by a browser. Since "file" refers
to images, styles, and many other elements besides .html pages, a single web site
page view can involve dozens of hits. Because the number of hits is so heavily influenced
by the complexity of a page, hits are a far less helpful measure of site traffic
than visits or visitors. The hits statistic is somewhat useful in assessing the
load experienced by a web server. |
|
|
|
|
WebTrends SmartSource Tags do not capture hit-level data. |
|
Homepage |
The main or introductory page of a web site, usually designed
with the expectation that it is the first page a visitor sees. It is also the default
page that is sent in response to a request containing only the domain name. |
Entry Page |
|
Homepage URL |
The URL for the homepage of the site analyzed in the report.
The homepage URL is specified during WebTrends setup in order to help WebTrends
consolidate hits to several versions of the homepage, for example, flash- and non-flash-versions
or framed and frameless versions. |
|
|
HTML |
The abbreviation for Hypertext Markup Language,
which is used to format text files so that web browsers can display text with appropriate
hyperlinks, font sizes, and other text formatting. |
|
|
HTTP |
The abbreviation for Hypertext Transfer Protocol, a standard
method of transferring data between a web server and a web browser. It is the text
string that appears at the beginning of web addresses, and it informs a browser
that the request is for a web page as opposed to an FTP site or another type of
browser destination. |
|
|
I |
|
|
|
Idle-Time Limit |
A WebTrends setting that defines the amount of inactive
time that must pass before WebTrends marks a visit as ended. This limit is necessary
because visitors' browsers have no way of signaling that your visitor has gone to
another site, closed the browser, or turned off the computer. A side effect of using
an idle-time limit is that visitors who are idle for longer than the idle time will
be recorded as a new visit if they resume activity on your site. The default idle-time
limit in WebTrends is 30 minutes. |
Visit |
|
Impression |
A display of an ad on a page viewed during a visit. |
|
|
Inactivity |
The absence of clicking by the visitor. |
Idle-Time Limit |
|
Inbound Link |
A link on another site that points at your site. |
Referrer |
|
Initial Campaign |
The first marketing campaign on record for the visitor
since tracking with persistent cookies and Visitor History began. If visitors did
not visit the site during the report time period, their initial campaign is not
included. |
Campaign |
|
Initial Referrer |
The first referrer on record for a given visitor since
tracking with persistent cookies and Visitor History began. A referrer is a web
domain, site, or page that contains a link to one of your site pages, that visitors
have used to reach your site. If visitors did not visit the site during the report
time period, their initial referrer is not included. |
|
|
Initial Search Engine |
For a given visitor, the search engine that originally
brought the visitor to a web site since tracking with persistent cookies and Visitor
History began. If visitors did not visit the site during the report time period,
their initial search engine is not included. |
Referrer |
|
RFM |
|
|
|
Initial Search Engine Phrase |
For a given visitor, the keyword phrase the visitor used
on a search engine that originally brought the visitor to a web site since tracking
with persistent cookies and Visitor History began. If visitors did not visit the
site during the report time period, their initial search engine phrase is not included. |
Referrer |
|
RFM |
|
|
|
Instrumented Web Page |
A web page that contains a WebTrends SmartSource Tag. The
SmartSource Tag does two things. First, it transmits traffic data (similar to that
in a standard IIS or Solaris, etc. log) to the WebTrends SmartSource Data Collector
for processing into reports. Second, if set up to do so, it also collects and transmits
a wide variety of optional extra data to the same Data Collector. |
|
|
IP Address |
A numeric phrase used to identify a computer connected
to the Internet. IP addresses consist of four one-to-three-digit numbers separated
by periods, for example, 212.6.125.76. WebTrends allows filtering activity coming
from a specific IP address or range of addresses. |
Address |
|
Item Category |
A characteristic of an item displayed or sold on a web
site that helps divide items into sets that have some meaning in the context of
the site. A grouping of products that is similar in a way that has some meaning
in the context of the site. |
|
|
J |
|
|
|
Java Support |
Identifies if visitors have Java Support enabled or disabled
in their browser. |
|
|
JavaScript Support |
Identifies if visitors have JavaScript Support enabled
or disabled in their browser. |
|
|
JavaScript Tag |
A script (JavaScript or sometimes VBScript) that can be
added to the code of a web page to capture information about a visit to that web
page (for example, IP of visitor, time of day, name of page, parameters, etc.) and
send it to a data collection server such as WebTrends' SmartSource Data Collector. |
|
|
JPEG |
An abbreviation for Joint Photographic Expert Group, referring
to a compressed graphics format common on the Internet. Also known as JPG. |
|
|
Jump |
Navigation or moving from one page to another using a link. |
Browsing |
|
Navigation |
|
K |
|
|
|
Kbytes Transferred |
A measure of the amount of data going from a web server
to browsers. |
|
|
L |
|
|
|
Landing Page |
A page on a website—which may or may not be the home page—where
the visitor arrives. For example, in an email campaign, you would use a landing
page as the page to which the email directs the prospect via a link. |
Entry Page |
|
Language |
Uses the Language Preference setting in a user's browser
to identify the visitors' preferred language. |
|
|
Latency |
The average number of days between visits for a given visitor
since tracking with persistent cookies and Visitor History began; for example, those
who visit on average every 7 days. For a given visitor, a lapse of 12 days between
the first and second visit, and a lapse of 24 days between the second and third
visit, equals a latency of 18 days. 9Note: A zero latency means the average time
between visits is less than 24 hours. If visitors did not visit the site during
the report time period, their latency is not included.) |
Recency |
|
Frequency |
|
Monetary Value |
|
Lifetime Value |
|
RFM |
|
Lifetime Value |
The total monetary value of a visitor's past orders since
tracking with persistent cookies and Visitor History began. Average Lifetime Value
is the average of all the Lifetime Values of the visitors who visit the site during
a reporting period. If visitors did not visit the site during the report time period,
their Lifetime Value is not included. |
Recency |
|
Frequency |
|
Latency |
|
Monetary Value |
|
RFM |
|
LTV |
|
Link |
On a web page, text or an image that has been coded to
take a browser from one page to another, or from one site to another. |
Redirect Page |
|
Local Time |
The time of the geographic time zone in which the visitor,
server, or other entity is located. |
GMT Offset |
|
Log File |
A file on a
web server that contains
records of activity related to requests for site content from browsers, spiders,
and other outside entities. |
|
|
Log File Rollover Time |
Many servers create a new log file for each day's site
activity. The time of day at which one day's log is closed and another is started
is called the Rollover Time. Typically, logs roll over at midnight Greenwich Mean
Time, which means many North American servers roll their logs sometime in the evening,
local time. The server names the log with a data code that reflects the date of
the log's end point, not its start. For example, a New York server is often 5 hours
earlier than GMT (depending on Daylight Savings Time) so it is likely to roll its
logs at 7 p.m. every day. The log it closes at 7 p.m. on Tuesday will be named with
Tuesday's date, and between 7 p.m. and midnight activity will be logged in a file
named with Wednesday's date. The important thing to know is that although each day's
log contains exactly 24 hours of activity, a few hours of that activity belong to
the previous day (midnight to midnight local time) and the last few hours of that
day are put into log files with "tomorrow's" date in the filename. To analyze any
single midnight-to-midnight local time period, a total of two daily logs are needed
unless the server is in the GMT time zone. |
GMT |
|
Log File URL |
The full address, including network ID, drive and directories,
of the web server log files that are to be analyzed in a profile. |
|
|
Loyal Visitor |
A visitor who visits a site relatively frequently. |
Engaged Visitor |
|
LTV |
Same as Lifetime Value. |
Lifetime Value |
|
M |
|
|
|
Marketing Campaign |
A specific effort to attract visitors to your site. It
may be one individual ad or a coordinated set of ads treated as one entity for reporting
purposes. In the web world, marketing campaigns usually consist of e-mails, graphics
on another site or on a wireless interactive appliance, and traditional media such
as direct mail, print, broadcast, outdoor advertising, etc. In WebTrends, campaigns
are set up by the reporting administrator with a unique URL/landing page, a starting
date, an ending date, and a cost. Same as Campaign and Ad Campaign. |
|
|
Mean |
A statistical term referring to sum of a measure divided
by the number of items measured. Also called the average. For example, for a series
of 11 visits consisting of 3, 7, 7, 7, 8, 10, 15, 22, 25, 25, and 35 page views
each, the mean number of page views is 14.9 (total 164 divided by 11), the median
is 10 (the 6th in the series of 11) and the mode is 7. |
Median |
|
Mode |
|
|
|
Measures |
Quantities being reported on in a WebTrends report. Measures
are quantitative in nature and appear in WebTrends reports as columns to the right
of the Dimension column(s), statistically describing them. In Custom Reports, the
WebTrends administrator can define and use a wide variety of Measures. |
|
|
Median |
A statistic used as an alternative to Average. In a collection
of numbers that have been ordered by size, the Median is the middle value. It is
smaller than exactly half of the numbers and larger than the other half of the numbers.
The Median is less distorted by extreme numbers than is the Average. For example,
for a series of 11 visits consisting of 3, 7, 7, 7, 8, 10, 15, 22, 25, 25, and 35
page views each, the median is 10 in this series (the 6th
in the series of 11). The average is 14.9 and the mode is 7. For an even numbered
series, such as 12 visits, the median is the average of the middle two numbers. |
Average |
|
Mode |
|
|
|
Metropolitan Statistical Area (MSA) |
A geographic entity designated by the federal Office of
Management and Budget for use by federal statistical agencies. A metropolitan statistical
area (MSA) is a metropolitan area (MA) that is not closely associated with another
MA. An MSA consists of one or more counties, except in New England, where MSAs are
defined in terms of county subdivisions (primarily cities and towns). |
|
|
Mode |
A statistic used as an alternative to Average. In a collection
of numbers, it is the number that appears most often. For example, for a series
of 11 visits consisting of 3, 7, 7, 7, 8, 10, 15, 22, 25, 25, and 35 page view each,
the mode is 7. The median is 10 in this series (the 6th
in the series of 11), and the average is 14.9. |
Average |
|
Median |
|
|
|
Monetary Value |
The total value of a visitor’s past orders or transactions
since tracking with persistent cookies and Visitor History began. Same as Lifetime
Value. Average Monetary Value is the average of all the Lifetime Values of the visitors
during a reporting period. If visitors did not visit the site during the report
time period, their Monetary Value is not included. |
Recency |
|
Frequency |
|
Latency |
|
Lifetime Value |
|
RFM |
|
Most Recent Campaign |
The last campaign that a visitor responded to since tracking
with persistent cookies and Visitor History began. For the report time period selected,
all conversions and other activity are tracked and attributed to visitors’ most
recent campaigns. Only those most recent campaigns whose durations have not expired
are included, and the report administrator sets this expiration. Thus, even if the
conversion does not happen on the first visit generated by the most recent campaign,
the appropriate source is "credited" with the conversion. If visitors do not visit
the site during the report time period, their most recent campaign is not included. |
|
|
Most Recent Purchase Amount |
The monetary value of the most recent purchase or transaction
by a visitor since tracking with persistent cookies and Visitor History began. The
Average Most Recent Purchase Amount is the average of all the most recent purchases
for all visitors during the reporting period. If visitors did not visit the site
during the report time period, their Most Recent Purchase Amount is not included. |
Recency |
|
Frequency |
|
Latency |
|
Lifetime Value |
|
Monetary Value |
|
RFM |
|
Most Recent Search Engine |
The last search engine that a visitor used to get to the
site since tracking with persistent cookies and Visitor History began. For the report
time period selected, all conversions and other activity are tracked and attributed
to visitors’ most recent search engine.
Only those most recent search engines whose durations
have not expired are included, and the report administrator sets this expiration.
Thus, even if the conversion does not happen on the first visit generated by the
most recent search engine, the appropriate source is "credited" with the conversion.
If visitors did not visit the site during the report time period, their Most Recent
Search Engine is not included. |
|
|
Multi-Homed Domain |
The domain name or IP address of one of the sites in multi-homed
log file. You can report on a single domain using the Multi-Homed Domain Filter. |
|
|
Multi-Homed Log File |
A single log file that contains the access information
for multiple web sites. To specify which domains are analyzed in this type of file,
use the Multi-homed Domain Filter. |
|
|
Multi-Homed Web Server |
A single server that hosts more than one web site. |
|
|
Multi-Page Visit |
A visit in which more than one page was viewed. In other
words, any visit that is not a single-page visit. |
Single-Page Visit |
|
N |
|
|
|
Navigation |
The act of moving from location to location within a web
site, or between web sites, accomplished by clicking on links. Navigation also can
refer to the overall structure of the links on the site, comprising the paths available
to the visitor. |
Browsing |
|
Jump |
|
Click |
|
Navigation Bars |
The visual representation of the site’s navigation structure
– usually horizontal or vertical arrays (“bars”) of links or buttons at the top,
bottom, left, or right of the page. |
|
|
New Buyer |
A visitor who has made his/her first purchase. |
|
|
New Visitor |
A visitor who has never been to the site since tracking
with WebTrends and persistent cookies began. |
New Buyer |
|
|
Repeat Buyer |
|
New visitors are identifiable only on sites that give out
persistent cookies. WebTrends identifies visitors as new visitors if they have no
site cookie when they arrive, and they are able to accept a cookie for their subsequent
page views. If they already have a site cookie when they arrive, they must have
been to the site before. In a log file, a new visitor’s first page view has no cookie,
but all other page views do. |
Returning Visitor |
|
|
Cookie |
|
It’s important to realize that “never been to the site
before” can be evaluated only for the time period during which the persistent cookie
has been given out. In fact, when a persistent cookie is first implemented, all
visitors appear to be new visitors. |
|
|
|
|
|
Visitors whose browsers do not accept cookies appear as
“unknown” in reports that display new and returning visitors. |
|
|
Next Content Group |
In content path analysis, the content group visited immediately
after a specified content group. |
Previous
Content Group |
|
Next Page |
In path analysis, the page viewed immediately after a given
page. |
Previous Page |
|
No Referrer |
A line item in the Referrers reports that pertains to visits
that have no known referring site, domain, or URL. Usually, this means the visitor
arrived at your site by typing the URL of your site into the browser address window,
used a bookmark, or clicked on a link in an e-mail. If “No Referrer” is the only
line in a Referrers report, this usually means the Referrer field is not used in
your traffic logging. |
Referrer |
|
Referring Domain |
|
Referring URL |
|
O |
|
|
|
Off-site Link |
A link on your site that leads to another site. |
Redirect Page |
|
On-site Search, On-site Search Engine |
A feature of a web site that enables users to search for
content on the site itself by entering queries or choosing keywords from lists.
On-site search results pages can have parameters whose values are the keyword used
in the query, allowing examination of search topics and search behavior. |
|
|
Order |
A purchase consisting of one or more items. |
Purchase |
|
Order Count |
|
Order Quantity |
|
Order Value |
|
Order Complete Page |
A page that is displayed after a visitor completes an order,
such as a thank-you or receipt page. If an Order Complete page can only be viewed
if an order is submitted and finalized, the number of views of this page is used
as a measure of successfully completed orders. |
Acknowledgement Page |
|
Thank-you Page |
|
Order Count |
The number of completed purchases. |
Order Quantity |
|
Order Value |
|
Purchase |
|
Order Quantity |
The number of items purchased in an individual order. |
Order Count |
|
Order Value |
|
Purchase |
|
Order Value |
The monetary amount of an order. |
Order Count |
|
Order Quantity |
|
Purchase |
|
Organic Search Phrase |
A search phrase for which your site shows up on result
pages because of the search engine’s method of ranking pages as opposed to paid
placement. |
Search Engine Optimization |
|
Search Engine Keyword |
|
Search Engine Phrase |
|
Organization |
A term loosely used to refer to the name of an entity that
owns or is associated with a given IP address. Typically, this is a company, government
agency, school, or any other entity, and may be an individual person. The important
aspect of the term “organization” in WebTrends reports is that the entity has a
text name as opposed to an IP address. |
DNS Lookup |
|
Resolve |
|
Other |
This is a term appearing at the bottom of WebTrends report
tables for any table that spans several pages. In these situations, “other” refers
to table line items that appear on the other pages of the table, whether before
or after the portion of the table being viewed. WebTrends uses the “other” quantity
to indicate the proportion of the total picture that is the viewable part of the
list. |
|
|
P |
|
|
|
Paid Search Phrase |
A search phrase for which your site shows up on result
pages due to paid placement with the search engine as opposed to its method of ranking
pages (Organic). |
Search Engine Marketing |
|
Search Engine Keyword |
|
Search Engine Phrase |
|
Page |
Same as “web page.” In terms of a web site visitor’s experience,
a page is a unit of site content, often resembling a paper page of indefinite length
and width, that has a single URL address. What the visitor sees as a “page” is usually
a collection of files, always including one page file (.htm, .jsp, .asp, .cfm ,
etc.), plus, depending on the page, image files (.gif, .jpg, .png, etc.), style
files (.css, among others), applet files (.js, among others), and a variety of other
types of files. In WebTrends default settings, a page is technically defined as
a file with the following extensions: .htm, .asp, .jsp, .cfm, etc. This technical
definition can be modified by the administrator to include or exclude any file extension. |
Filter |
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File Type |
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Page Load Time |
The amount of time in milliseconds it takes for a browser
to receive and completely display a site page and its component images and other
files. |
Time to Serve |
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Page View |
Technically, a page that is displayed by a browser. This
term is often used loosely to also include page files that are delivered to a browser,
whether or not they are displayed on the screen. An example of a Page View that
is not actually displayed is a Redirect Page. |
Redirect Page |
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Page With No Filename |
This is the default homepage that is sent in response to
a request containing only the domain name. It's possible for a log file to contain
hits to a page view with no recorded file name. In logs, this appears simply as
a slash (/) in the URL Stem field. |
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Palm Browser |
A program used on a Palm device to display site content,
similar to Netscape or Internet Explorer on PCs. |
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Palm Device |
A portable personal computer small enough to fit in the
hand, specifically those made by the company Palm and using the Palm operating system. |
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Parameter |
Parameters are located in the URL immediately after a question
mark and are followed by an equal sign and a return value, known as name=value pairs.
For example, in the following URL, |
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(/products/furniture.asp?cart_id=445&product=couch),
there are two parameters: cart_id is the name and 445 is the value, and product
is the name and couch is the value. When URLs contain more than one parameter value
name=value pairs are separated bv the “&” symbol. |
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Parent-Child Profiles |
A specialized way of setting up profiles for different
web sites that share servers and log files. Setting up a Parent-Child arrangement
automates the creation of profiles and reports on a number of domains or subdomains
from a single log file. New domains or subdomains automatically generate new profiles. |
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Path |
The sequence of all pages viewed during a visit, or any
portion of that sequence. In WebTrends reports, paths either have a designated starting
point (the visit entry page or a designated path start page) or a designated end
point (“destination page”); or, paths are Top Paths, which, regardless of specific
start page or end point, are common routes through the site. Technically, any visit
contains many paths, each consisting of two or more sequential page views. Paths
can also refer to content group paths instead of paths consisting of individual
pages. |
Content Path |
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Destination Page |
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The length of paths tracked is either determined by the
number of pages viewed, or by the path analysis length limit if the number of pages
viewed is greater than the limit. |
Path Analysis Length Limit |
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Starting Group |
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Path Analysis |
A report displaying and quantifying paths that fit the
criteria set up by the WebTrends administrator including a starting point or an
ending point (destination), and a path analysis length limit. |
Content Path |
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Destination Page |
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Path Analysis Length Limit |
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Starting Group |
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Path Analysis Length Limit |
The maximum number of steps that can be displayed in a
path analysis report.
WebTrends can analyze
any path length, though the default limit is five levels. Analyzing more than five
levels in a path is not recommended due to the sheer number of unique paths that
would produce—it would be much harder to identify the paths that are statistically
significant. For example, 10-level deep path analysis on a site of 1000 pages could
produce unique paths numbering in the trillions. |
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Path From Entry |
A sequence of pages viewed during a visit, starting from
the Entry Page and continuing through a certain number of subsequent pages, which
may or may not include the Exit Page due to the path analysis length limit. Every
visit can have from only one Path from Entry. |
Content Path |
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Path Length Limit |
Same as Path Analysis Length Limit. |
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Percent Change |
In a comparative date range display, a positive or negative
percentage that indicates the size of the increase or decrease between the first
and second date range. A value of 100% indicates that the second date range’s value
is twice that of the first date range’s value; that is, 100% more than the first
value. Percent change is calculated by subtracting the first date range’s value
from the second date range’s value and dividing the result by the value of the first. |
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Percent Of All Hits |
A column in some WebTrends tables referring to a statistic.
For example, hits to the homepage divided by the total number of hits during the
time period, expressed as a percent. |
Hit |
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Percent Of All Visits |
A column in many WebTrends tables referring to a statistic.
For example, visits to the homepage divided by the total number of visits during
the time period, expressed as a percent. |
Visit |
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Persistent Cookie |
A cookie that lasts longer than the duration of a visit
and is saved in the Cookie folder of a browser’s computer. It is used by WebTrends
to distinguish new from returning visitors, among other things. |
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Platform |
The operating system, such as Linux or Windows 98, used
by the visitor’s computer. |
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Previous Content Group |
In content path analysis, the content group visited immediately
before a given content group. |
Next Content Group |
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Previous Page |
In path analysis, the page viewed immediately before a
given page. |
Next Page |
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Primary Dimension |
The primary dimension is the first column of a two-dimension
report table. When two dimensions are used in a custom report, the Primary Dimension
is the broader of the two while the Secondary Dimension is used to break down each
element of the Primary Dimension. |
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Primary Metropolitan Statistical Area (PMSA) |
A geographic entity designated by the federal Office of
Management and Budget for use by federal statistical agencies. If an area that qualifies
as a metropolitan area (MA) has a population of one million or more, two or more
primary metropolitan statistical areas (PMSA) may be defined within it if they meet
official standards and local governments favor that designation. |
Metropolitan Statistical Area (MSA) |
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Product |
A specific good or service that is sold or displayed on
a website. |
Product Drilldown |
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Product Class |
An attribute of Product Family, this is a grouping of products
that are similar in a way that is meaningful to the report users. For example, if
the product family is televisions, a product class might be high-definition televisions.
Product class is a level within the drilldown categorization scheme set up by the
WebTrends administrator to allow reporting on groups of products. |
Product Family |
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Product Sub-Class |
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Product Class Purchased |
The number of purchases made within a specific product
class. |
Product Class |
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Product Description |
This describes products contained in Product Sub-class
in a way that is meaningful to the report users. For example, if product sub-class
is high-definition projection televisions, the product description might include
the manufacturer, brand name, and size of the television. Product description is
one of the most detailed levels of the drilldown categorization scheme, which is
set up by the WebTrends administrator to allow reporting on groups of products. |
Product SKU |
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Product Sub-class |
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Product Drilldown |
In certain WebTrends reports, this drill-down feature allows
the user to navigate from a highly summarized level of data to successively more
detailed levels of data, organized along a concept hierarchy. With Product Drilldown,
users can examine visits, page views, revenue, average order size, and more, by
Product Group, Product Family, Product Class, Product Sub-class, Product Description,
and Product SKU. |
Product Class |
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Product Description |
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Product Family |
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Product Group |
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Product SKU |
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Product Sub-class |
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Product Family |
An attribute of Group, this is a set of similar products
organized in a way that is meaningful to the report users. For example, if the product
group is electronics, a product family might be televisions. Product family is a
level within the drilldown categorization scheme set up by the WebTrends administrator
to allow reporting on groups of products. |
Product Class |
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Product Group |
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Product Group |
This is the highest-level categorization of products used
in product drilldowns, for example Electronics. The WebTrends administrator defines
levels used in the categorization scheme to allow reporting on groups of products
in a way that is meaningful to the report users. |
Product Family |
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Product Manufacturer |
The original manufacturer of the particular product of
interest. |
Product Supplier |
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Product SKU |
An attribute of Product Description, this is the unique
identifier (Stock Keeping Unit) that is assigned to each product and variations
of the product. For example, even though model numbers may be the same, each product
would have a unique SKU if the attributes such as color, size, etc. varied. Product
SKU is the most detailed level within the drilldown categorization scheme, which
is set up by the WebTrends administrator to allow reporting on groups of products. |
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Product Sub-class |
An attribute of Class, this is a set of like products organized
in a way that is meaningful to the report users. For example, if the product class
is high-definition televisions, a product sub-class might be HDTV projection televisions.
Product Sub-class is a level within the drilldown categorization scheme set up by
the WebTrends administrator to allow reporting on groups of products. |
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Product Supplier |
This is a supplier or distributor who handles direct product
sales for manufacturers. |
Product Manufacturer |
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Profile |
This is a collection of WebTrends report settings and definitions
used to generate, analyze and distribute the set of reports. It's integral to producing
WebTrends reports. The characteristics of a Profile include the location of the
log files and specific information about their content that will be used in analysis,
such as which page URLs are to be assigned to Content Groups and which page URLs
are to be starting pages for path analysis. When specified in conjunction with a
Template, the Profile determines a complete report configuration that can be analyzed.
A Profile can have several templates, just as a template can be applied to many
Profiles. A web site can have one or many Profiles and templates. |
Template |
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Dashboard |
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Protocol |
An established method of exchanging data over the Internet. |
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Psychographics |
Used to build customer segments based on attitudes, values,
beliefs, and opinions as opposed to the "factual" characteristics of demographics.
Political views, learning patterns, or music tastes would qualify for psychographic
segmentation. Marketing research usually combines demographic and psychographic
information to build a more comprehensive understanding of customers. |
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Because the Internet is still a relatively new and evolving
medium, one which the mass market is still getting used to and whose usage patterns
are determined both by levels of Web experience and type of person, psychographics
are of great interest for the Web. The ability of an online broker to convert browsers
to online traders, for example, will depend to a large degree on the type of person
using the site: are they confident people who like to 'give things a go,' or are
they risk-averse followers of the masses? Psychographic segments built on attitudinal
and behavioral characteristics will often be good indicators of how customers will
use and react to a website. |
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Purchase |
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